BitTorrent, the peer-to-peer file-sharing program that has always been a source of discontent and controversy in the film industry, will now be used for the first time as a distribution platform. (Read here how HBO’s “Game of Thrones” conquered the BitTorrent piracy record.)
Digital distribution company Cinedigm will partner with BitTorrent to support the release of director Dante Ariola’s “Arthur Newman,” which premiered last year at Toronto (trailer below). Penned by Oscar nominee Becky Johnston (1992’s “The Prince of Tides”), the film stars Colin Firth as a man who fakes his own death and takes refuge with a woman (Emily Blunt) also outrunning her past. Read The Playlist’s review here.
Though BitTorrent has typically been viewed solely as a pirating platform, an easy way for tech-savvy cinephiles to avoid schlepping out to the theater, Cinedigm will use the program to allow users to download the first seven minutes of the film before its theatrical release on April 26th. “This is a visionary move by Cinedigm and represents a significant shift in how the media industry perceives BitTorrent,” said Shahi Ghanem, Chief Strategy Officer of BitTorrent. “Cinedigm is leading a renaissance in indie content distribution and BitTorrent is a great fit as a technology partner.”
Cinedigm previously distributed the this year’s Oscar-nominated documentary “The Invisible War” as well as the third installment of the “Paradise” crime docs, “Paradise Lost 3: Purgatory.”