Just a quick update on a Kickstarter film project campaign I featured about a month ago. I highlight it especially, because the campaign did something that very few others have been able to do – raise over $100,000.
Well, consider Lanre Olabisi’s Kickstarter campaign for his second feature film, Somewhere In The Middle, part of that less than 1% of successful fundraisers that reached (and in this case, surpassed) the coveted $100,000 or more goal.
Our strategy was really quite simple. We figured that we would need roughly 1000 backers pledging an average of $100. We ended up with 1079 pledging an average of $96 so we were pretty close. Since we didn’t really have an online following, we felt our best bet was through social media. None of us was familiar with Twitter, so we turned to Facebook. We looked at our combined number of friends on Facebook (there were 7 of us) and figured that if we could get 20% of our friends to pledge, we would have roughly 989 backers. If we got that close, we figured that everyone else would pull us over the top. So we all sent three individual emails (in the beginning, middle and end of the campaign) to every one of our Facebook friends asking them to pledge at least $1 or to share it on their Facebook wall. There are a few more strategic things that we did as well, but the Facebook plan was what everything hinged on.
Somewhere in the Middle charts the interconnected lives and loves of three New York City professionals. It weaves in and out of three seemingly disparate, disconnected relationships, re-telling the same events from varying perspectives. Layers of relationship, motivation and emotional dishonesty are peeled away as the characters struggle with love, sexuality, insecurity, and infidelity until all of the involved parties are left on entirely new and unsteady ground.
The film is based on improv work by and with the New York Independent Film Collective.
Lanre’s first feature, August The First, highlighted on the old S&A site, premiered at the South by Southwest Film Festival in 2007 and was nominated for a Gotham Award (Best Film Not Playing at a Theater Near You).