once again the importance of the overseas market. The film opened this week at No. 1, as
expected, with $38 million more than the $30 million projected number that was predicted.
However the film also raked in, in the foreign territories where it opened last
week, some $112 million.
Even executives at Universal publicity admitted that’s the main
reason why Tom Cruise was cast in the film and why he remains a major A-list
star; despite his shaky reputation with the American public due to a controversial
and “weird” private life, he’s still very popular overseas.
All of which guarantees that there will always be a market
for his pictures as proven with his previous film
Jack Reacher, which grossed $80 million domestically, but another $136.5 million overseas.
And that’s why anyone who still thinks that the U.S. box office alone is the measure of success is looking at it very myopically.
held well for a second place spot, making $18 million this weekend with just over $54 million total to
date. At this rate, the film seems assured to make easily $75-80 million at the
box office domestically, and perhaps more than that.