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Could Joy-Ann Reid Soon Get A Second Chance To Get Her Own Show On MSNBC?

Could Joy-Ann Reid Soon Get A Second Chance To Get Her Own Show On MSNBC?

So back in March, if you recall, I wrote a piece in
which I speculated, due to some media reports, that the managing editor of The Grio and regular MSNBC contributor, Joy-Ann Reid could possibly be a real contender for her own prime
time show on the network, after it was announced that Ed Schultz was being moved out of his weekly prime time slot
for the weekends.

Wishful thinking, of course, since literally just as soon
as the article was posted up, came the news that Chris Hayes (the guy who still reminds me so of those persnickety, obnoxious
nerds I used to intimidate for lunch money in high school) was relieving
Schultz.

Well three months later, it turns out that the great Hayes
experiment has been a total disaster for MSNBC. His show, according to one
report this week, has been “hemorrhaging viewers.” In fact
the ratings for his show are so bad that it’s been dragging down the overall ratings performance of the network. Gone are the huge gains in ratings the network made against other 24 hour news channels last year, as it now finishes third, or even fourth sometimes, among its competitors.

Hayes may be very knowledgeable about politics, but he’s lethal
on TV. His show is more of a college classroom than a news show (same problem I have
with Harris-Perry’s show) and he regularly avoids dealing with whatever important
burning issue is of the day, for a draggy PhD
dissertation on some other lesser important matter.

And keep in mind that despite the fact it’s supposed to
be a news/discussion show on a news cable channel, it’s still always just, and
has been, entertainment. You have to keep your audience hooked and entertained. If you want really hard news then read the N.Y.
Times
or watch BBC News.

So what is MSNBC going to do? They could and will probably
try to tinker with Hayes’ show to try to make it more in line with Rachel Maddow or Lawrence O’Donnell. But Hayes would
most likely resist that. And the network, at this stage, is reluctant to
cancel his show so soon since that would, in effect, publicly admit that they made a colossal
mistake – something that any network would be loathe to do.

But if push comes to shove, considering all things and especially
the ratings, Hayes’ show may not make it
past this summer, which, yet again, opens up the opportunity for another shot for Reid
to get her own show.

First of all, who else do they have? I can’t think of anyone, except maybe regular MSNBC contributor Jonathan Capeheart, but he also has that irritating persnickety thing too. And Karen Finney has her own show on weekends which is supposed to premiere this month, if it hasn’t already.

Furthermore, as I
said last time, no one can deny that Reid is really, really smart, knows politics
inside and out like nobody’s business, is personable, has fantastic presence on
the screen (she’s been on TV and radio since 1998), and has smoothly subbed occasionally on other network shows.

And she’s is on the network ALL THE TIME. Every day. Sometimes a few times a day. Like, what else do you need?

Also they’ve
really “glammed” her up lately, and I wouldn’t be surprised if she insisted perhaps even bringing in her own
makeup people and stylists, knowing that appearances always does matter on TV.

So during the next few months, let’s see what happens. One
thing for sure is that Hayes’ show can’t continue any longer, if it doesn’t
improve, and if MSNBC will see the obvious solution right in front of them.

But I’m not taking any bets.

This Article is related to: Television and tagged


Comments

ruby simpson

if joy don"t get a slot I’m leaving. Why don"t they get rid of those pople on morning joe. they are so hateful including Mekia, she never standup to joe.

Nathan McElroy

I like her she should be back on with her own show. She is a natural. C’mon MSNBC

Dee

I like Joy and she seems to bring some freshness to the show. She is well versed in a lot of areas but as usual they get kicked off or weekend shows. I is so sad.
Joe Scarborough is the most arrogant I have ever seen he has no respect for the President but will refer to other elected officials by their title and the President as Obama in a disrespectful way.
He is not held accountable it is repulsive.

Matthew J. Arzu

I like joy, she is not only the most beautiful and classy lady on television today, she also keep it real and call the devil by his tendrous name. Most people avoid calling the devil "devil" incase they might offend him, and hence withdraw his favor. As a result they call him Saint Devil which he prefer. Reverend AL also call the devil "devil" the destroyer of good. If you don’t believe me, ask the Republicans.

Hazel Smith

I love Joy Reid. What stopping her? DARKER SKIN?

Hazel Smith

Why Joy Reid cannot get a spot of her own? She is much more watchable than most on MSNBC. Why not give her a chance.DARKER SKIN?

Lucille Brown

Joy Reid,
I do love you, however, if you don't slow down and stop talking so fast, I am going to have t0 block you.

Jaron Brooks

I agree that the very smart and charismatic Joy-Ann Reid should have her own MSNBC primetime show – and would have been a much better choice than the always-annoying Chris Hayes, who becomes more insufferable the longer his show continues.

But, an important point: Sergio's boast that he used to intimidate "obnoxious nerds" like Hayes for lunch money is very ugly. He seems to find robbery and threatened violence against someone perceived to be weaker to be funny. He should know that bullying anyone, gay, Black, Arab, "nerd," anyone considered "inferior" is nothing to be proud of.

Rhonda

Joy Reid should have been in Karen Finney's slot. I don't know how Finney got a show. However, Schultz's leaving weekends has opened that slot for Joy. Dare they put two black women back-to-back? Chris Hayes should return to mornings. Steve should return to the Cycle. Now that Current TV is kaput, Joy Behar might be available to take over Chris Hayes' slot. Regardless, MSNBC has come a looong way since it had Alan Keyes as a host, way back in the day.

jannay

If MSNBC doesn't give Joy a spot they are missing out. She is more impressive than Karen Finney. She is very very smart. And she doesn't get rattled, when confronted. She is good. I hope it isn't because of her darker complexion.

lee

I like Joy a lot. She is very SMART and I would place her in the same category as Rachel Maddow (who is my favorite) and Alex Wagner, Martin Bashir, Ed Schultz and Chris Matthews. Melissa Harris-Perry is smart too, but I think Joy is a better speaker/debater than her. I was hoping that Joy would get her spot on the MSNBC lineup, and was disappointed that Karen Finney got it instead. I have nothing against Karen Finneya nd I think she is smart too but I find her anchoring the show a little bit dull.

Every time Joy is a guest or a guest "host," I always make sure I watch the show because she is very smart and makes a lot of sense in her analysis and opinions.

I predict that Joy Reid will be the next Gwen Ifill of television. I hope MSBC gives her a spot for own show soon before another station grabs her. We need people like Joy to enlighten us, if not educate us, on the issues that matters. All the best to Joy Ann Reid!!!

Harold C.

Jon Ann Reid doesn't need MSNBC. I predict she will host a news pgm on The OWN netwok! Go get Joy Oprah!

Jay Zee

Enough with the "Grio Girl"… Doesn't MSNBC have anybody else they can put on these shows as guests? As an avid watcher on MSNBC it's kinda boring seeing her on every show.. every day… how about some variety. Maybe if they give her a time slot we won't have to see her on TV all day long?:

Dennis Copson

Are you kidding me? MSNBC has too many black personalities on air now–especially the ubiquitous Reverend Al, a bobble-headed buffoon incapable of even the simplest of political analysis. Any more added to the cast would be ethnic overkill even though MSNBC has been trolling for blacks in their audience for awhile. Why I can't figure out–they are such a small segment of society to cater to exclusively–except that they have lost most other viewers. Really, just look at who MSNBC has been promoting recently: Melissa Harris-Perry, Toure, Reid, Cameron Hall, on and on. Reid is a smart cookie, no doubt, but she is also unabashedly biased towards all things black, another zealous proponent of "black victimization" politics ala "Shakedown" Sharpton, and an extreme lefty and a purveyor of the prevalence towards black injustice in America. I seriously doubt she'll get the nod for a fulltime show, but she may factoring in the considerable face time she's getting on most all the other programs of late. MSNBC has been doing weird things for the past year in search of the right ingredients to beat FOX (fat chance!) featuring a younger, more liberal (if that's even possible) cast of ethnically variable talking heads. But adding Reid would bring no "Joy" to me nor millions of other viewers looking for a more balanced approach to our political news of the day. Therefore, I say no chance of her as a fulltime host of her own show although she will sit in for other hosts and appear on their show more as time goes by.

Charlene Leisr

I watch MSNBC less & less due to the decrease
In quality programming like Hayes, Wagner,
Perry, Matthews & O'Donnell. I never follow
Sharpton or Bashir. An original favorite of
Morning Joe unfortunately gets worse daily
now if the main hosts are even on. But, if
Joy Reid gets a show….I'm done with MSNBC.

Guy Smiley

The Essence Festival just passed and we saw a lot of Reid. MSNBC getting into the cultural appropriations game! Anyone catch Schultz(y) line dancing to that god awful song? Anyway, Reid had a big weekend. She was all over the network, perhaps there's something brewing. I like Chris Hayes, but he lacks pizazz. He is simply being overpowered by O'Reilly's angry White guy routine. Could a curvy, sassy, brown skinned, short haired female compete with that? Could she be the ying to his yang; a completely opposite narrative?

We need more diversity in prime time. There are still no people of color hosting shows in prime time on any network. Al Sharpton is not on in prime time, and he doesn't represent the hip, young, wonkish viewers the network appears to be courting. I appreciate how he has given Black folks a platform, but we can do a little better than brother Al. Furthermore, Chris Matthews and Lawrence O'Donnell are old news. It is time for a younger, hipper, smarter generation of news commentary entertainment. I'd like to see Richard Liu get a shot, and definitely get some Hispanic representation as well. I'm not terribly certain Joy Reid will translate to White viewers, even the most liberal among you. MHP, given the right marketing, would have given O'Reilly a run for his money. She's an intellect, she's beautiful and she certainly has command of a very key demographic. That alone, would have greatly increased MSNBC's bottom line numbers. Black people are tuning into MSNBC, and they know it! My ideal lineup: Hayes, MHP, Liu, Maddow and token Hispanic. Let's make this happen, Deborah Turness. "Really" shake things up!

tishauna7

she's a little too far up Obama's ass for my taste. especially how she defended obama on not standing firm on Susan rice.

AccidentalVisitor

Wasn't aware of the dismal ratings for Hayes' show, but I can't say I'm all that surprised either. MSNBC had the perfect lineup despite griping from some progressives. Ed Schultz was the boisterous everyman who was bent on championing the middle class and could talk the "real language" of the common folk. Rachel Maddow was the darling of progressives who could wow and woo her audience with her combination of wit, stats and storytelling, all of which she weaved together to present a clear picture of what was happening in politics. Lawrence Odonnell was the highbrow schmoozer who used the tricks he learned in the political arena of Washington and the entertainment center of Hollywood to put together a smart, accessible fast-moving show. Chris Hayes may be a better journalist then all of them (loved his work for The Nation magazine) but his problem was that he is the male version of Rachel. True enough both Hayes and Maddow's shows go about things a little different, but their methods and objectives are pretty much the same. And if you are going to take only one of them you will go with the Maddow Show becausse it has always been a well-oiled machine. Hayes on the other hand presents a somber, analytical show for grownups and most American viewers can't handle that.

To be honest after seeing Hayes fill in for people over the years as a guest host, I didn' t think he was good for TV (it took me awhile to warm up to his dry style). But I was wrong. His "Up With Chris Hayes" became perhaps my favorite program on MSNBC, one that I felt I could never miss. Two hours on Saturday and Sunday was perfect for him and gave him more than enough time to explore multiple topics with a panel of guests that kept changing while the minutes rolled by each episode. That's a job he should have stuck with for ten years. If he had he would have truly helped revived the weekend news program format.

But when Big Eddie took that opportunity to do a weekend show (as a listerner to Schultz' radio program I don't believe he was forced out, especially considerhing how successful his TV gig was, I believe, just as he said, he wanted to cut down on his workload) I felt the MSNBC brass saw it as a golden opportunity to offer a daily show to their golden boy. I hope it all works out for them.

As for Reid she is another good journalist and, oh yeah, she is everywhere on MSNBC. But do I think she would be the perfect solution for the problem? Not so sure. There is very little evidence she can carry a show as well as she carries a segment as a member of a talking-heads guest panel. Plus I gotta ask does MSNBC need another black host? We are pretty well represented enough. In fact one could argue black hosts are overrepresented on MSNBC, especially black women. Doesn't Tamra still have her show? And of course there is MHP and the upcoming Karen Finney show. One repeated topic on the MSNBC shows is the changing demographic as the result of the surge in population of Hispanics. Well ins't it about time MSNBC start grooming Hispanic hosts?

Helluva

I like Joy, but not sure if she's strong enough to anchor her own MSNBC show (just yet). As you say, it is ENTERTAINMENT. Thus, someone like Michael Eric Dyson (who I think goes overboard often) would probably be a better choice. Or, as previously mentioned, TJ Holmes…he at least has had a stronger following than M(r)s. Reid. She would, however, do well in a tandem format, like the one Toure's a part of, I believe.

Nadia

Calling T.J. Holmes.

JMC

I like Chris Hayes and Joy and would love for her to have a show. I also like the "academic" feel of his show and MHP's show. Perhaps because I am in academia myself. One thing with Chris's show is that he has the most minority guests on his show. He does a wonderful job of giving voice to underrepresented people who are working in fields related to topics he is covering. This aids the network overall. Yet you are correct his numbers can keep on bleeding and the network do nothing.

ALM

I hope this happens for her, but I still wouldn't be surprised if the network brought a new person in entirely. It makes more sense to utilize an established, familiar face like Ms. Reid's, but companies make decisions all day every day that don't make any sense.

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