Since inking an exclusive deal last summer with Universal Cable Productions, to develop TV series for cable and broadcast networks, John Legend and his Get Lifted Film Company have been busy.
It sold its first project to Fox in October – a comedy project, which will center on a guy in his early 20s who becomes the guardian to his own siblings, while having to manage his fledgling career as well as a social life, and is said to be loosely based on John Legend’s years growing up.
Earlier this year, Legend sold a second project, a crime drama, to the USA network.
Titled The Edge, it was described as a crime drama about “an idealistic Harvard Business School graduate named Jeff Cross who joins a progressive financial firm called Edgeton Global (aka The Edge), where he discovers the company’s dark secrets while becoming entangled in a high-stakes FBI investigation.“
And in April, it was announced that Legend (and producer/director Tony Krantz) sold a drama to HBO titled Down Lo, which will be set in South Beach, Miami, and is described as an edgy ensemble drama with intersecting stories, one of which will follow a gay rapper living on the “down low” as homosexuality is still not readily accepted in the hip-hop community.
Today it was announced that Legend and his company have teamed up with the Showtime network for a half-hour comedy about music managers – something that Legend himself knows a little something about likely.
The untitled project will take place in the world of high-profile music managers, and will be penned by Austin Winsberg (Gossip Girl, Jake in Progress) who will also executive produce alongside Legend and his Get Lifted Film company.
Legend is expanding his brand, as part of a concerted effort to grow his empire beyond music, calling it the “next step forward in building Get Lifted.” Assuming all 4 of these sales go to series, Legend will become quite a player in the TV production space, where there isn’t a lot of black participation behind the cameras.