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Can Runaway Western ‘The Lone Ranger’ Make Its Money Back? Review and Round-Up

Can Runaway Western 'The Lone Ranger' Make Its Money Back? Review and Round-Up

The scuttle from the set of the prodigiously expensive “The Lone Ranger,” the latest movie from the producer, writers and director behind the lucrative “Pirates of the Caribbean” series, was that Gore Verbinski was yet another runaway director run amok, not unlike Michael Cimino on “Heaven’s Gate,” lavishing millions of dollars on building two working 250-ton 19th-century style trains (hydraulic, not steam) to run on a five-mile oval track with a stretch of double tracks, among other things.

The film’s turbulent production history included neophyte Disney studio head Rich Ross (since replaced by ex-Warners president Alan Horn, 70, who talks about the movie to THR here) pulling back the budget from $260 million to greenlight the film at $215 million. Dream on. Verbinski’s attitude during production was to spend freely to make the movie he wanted, presumably on the basis that the four “Pirates” films (not all directed by him) had grossed $3.7 billion at the global box office. Everyone in Hollywood knows that the studio will not get back its estimated $400 million to make and market the film worldwide. Especially with a western, as any domestic shortfall is unlikely to be recouped overseas. This could be another $200 million “John Carter” write-off for the studio. And put a crimp in Disney producer Bruckheimer’s free-spending ways. 

But as a moviegoer, while the picture is indulgently long at two hours and 29 minutes, there is much to look at on that screen. There had better be. From the period sets, CG horses and buffalo and real trains to Monument Valley vistas, this is one gorgeous movie, set in classic western territory, post-Civil War period, in 1869. The filmmakers wound up shooting over four months in the most glorious locations in four western states: California, New Mexico, Colorado, and Utah, in stunning 35 mm. There is serious craft on display. (The Academy screening this weekend was packed.)

Western fans, at least, should enjoy “The Lone Ranger” (although that aging demo will not a blockbuster make). This movie is no “Cowboys & Aliens,” which was a too-pricey western tentpole wannabe that didn’t deliver as a real western at all. After all, Verbinski lavished loving care on Oscar-winning animated western “Rango” –voiced by “Pirates” star Johnny Depp, who here plays Tonto with a considerable debt to deadpan silent comedian Buster Keaton and his inventive train stunts in “The General.” (While Keaton famously broke his neck on one of those stunts imitated here, the end credits for “Lone Ranger” stuntmen go on for miles.)

But there’s something else more rare than ever in movies today. It is evident from the first frame to the last that these filmmakers are having a great time. They have thrown caution out the door. They don’t give a fig about marketing and focus groups–despite their posturing in the recent weekly Variety. Yes, this is an origin myth. The Lone Ranger is another version of a superhero, but from our own past, according to Bruckheimer & Co., which set out with “Pirates” scribes Ted Elliott and Terry Rossio and Justin Haythe to reinvigorate and update the square 80-year-old “Hi-yo Silver”-calling Texas Ranger and his laconic Native American sidekick. (The last movie version “The Legend of the Lone Ranger” was a notorious flop in 1981, starring Klinton Spilsbury.)

This movie is ironic yet sincere, historic yet fictional, mythic yet comedic. The filmmakers are walking a tightrope between what’s corny and stupid –Armie Hammer is well-cast as the sweet innocent eastern-educated lawyer John Reid who comes home to grow into manhood as a Texas Ranger like his older brother. The vehicle of his maturation? Tonto, brilliantly played by Depp as a solemn and wise man on his own revenge mission. Depp makes him Comanche, in both a framing device as an old man telling his tall tale to a kid in a masked cowboy getup, and as a sexily athletic mature warrior, as befits his age, 50. (They throw away one joke line about what Tonto means in Spanish –“stupid”). 

Verbinski has now worked with Depp four times. Will Depp pull enough moviegoers to justify this thankfully 2-D movie’s cost? Unlikely, judging from early pans. (See below.) What marquee loyalty does Depp command when he’s not Jack Sparrow? Neither “Sweeney Todd” nor “The Tourist” were slamdunks, topping out at $153.3 million and $278.7 million (mostly foreign) worldwide, respectively. 

The movie co-stars Helena Bonham Carter in a small but colorful role as a whorehouse madam, who played opposite Depp in Tim Burton’s “Sweeney Todd” and “Alice in Wonderland,” Ruth Wilson (“Anna Karenina”) as the woman who married Reid’s brother, and Tom Wilkinson as the Sergio Leone avaricious cardboard villain of the piece. Needless to say western references abound, from John Ford to Sam Peckinpah’s “The Wild Bunch” –from “Shall We Gather at the River” and scorpions to rigging a rickety railroad bridge to blow–to Leone, especially the railroad plot from “Once Upon a Time in the West,” including the infamous opening sequence waiting for the train to arrive. Even the use of sound in the Leone film–the wind brings a premonition of bad news– is borrowed here. 

Also derivative is Hans Zimmer’s score, which quotes many classic themes from Ennio Morricone and others –there’s a bizarre credit on the screen about how the score is based on music owned by the Disney Co. The arrival of the William Tell Overture is used to good effect. Zimmer is at his best here, riding along with the movie’s shifts in tone from comedy to action to sincerity. This movie is self-consciously aware of its lack of originality. it’s nothing if not reflexive. Is it as smart and sharp as Quentin Tarantino’s own spaghetti western, “Django Unchained”? No. It’s still in the service of a wide-audience popular entertainment.

The movie sticks to the basic outlines of the original 1933 radio series “The Lone Ranger,” in which six Texas Rangers are ambushed by a band of outlaws led by Butch Cavendish (deliciously malicious Bruckheimer go-to villain William Fichtner). Tonto enters the scene and recognizes survivor John Reid as a man who had saved his life before and revives him. He digs six graves for the Rangers including Reid’s brother. The movie gets more elaborate about just how and why Reid must wear the bullet-riddled mask from his brother’s leather vest to conceal his identity. “Better he should stay dead,” is Tonto’s basic reasoning. Both men are dead set on wreaking revenge on Cavendish; Tonto’s reasons eventually become clear in a long flashback that totally slows down the film, as does its silly and unnecessary framing device.   

The “Pirates”movies have long eschewed conventional narrative in favor of long strings of set pieces on the theory that throwing all their VFX spending on-screen pays off with younger audiences. That strategy may not work in this case. The movie is too long, unfocused and meandering. Even if the train stunts are fabulous. 

Review roundup, trailer and other historic clips below.

The Hollywood Reporter:

After proving himself a crack shot on his first pranky
Western, the animated Rango, Gore Verbinski appears not to have had enough ammo
left over to score as well with The Lone Ranger, a moderately amusing but very
uneven revisionist adventure with franchise and theme park intentions written
all over it.


To be fair, Depp is not the main problem with Disney’s
disastrous “The Lone Ranger.” This film is a catastrophe of tone, a
truly tortured screenplay that seems embarrassed by its central character, and
at two-and-a-half hours, it may be the single most punishing experience I’ve
had in a theater so far this year. There are so many bad decisions on display
here that I feel like it’s a film worth studying, if only to see clearly how
not to bring a beloved character back to the big screen.


In classic Westerns, the hero rides off into the sunset, but
in “The Lone Ranger,” it’s Tonto we see shambling off toward Monument Valley as
the credits roll. No longer simply the sidekick, Tonto gets top billing in
Disney’s extravagant but exhausting reboot, whose vaguely revisionist origin
story partners a heavily face-painted Johnny Depp with the blandly handsome
Armie Hammer. Directed by “Pirates of the Caribbean’s” Gore Verbinski, this
over-the-top oater delivers all the energy and spectacle audiences have come to
expect from a Jerry Bruckheimer production, but sucks out the fun in the
process, ensuring sizable returns but denying the novelty value required to
support an equivalent franchise.

The Playlist:

By the time the origin movie stuff is wrapped up and the
audience finally gets to see The Lone Ranger and Tonto on their first of their
legendary deeds, it’s far too late in the movie, particularly if your patience
has already been drained by the simple yet over-elaborately staged plot, that
struggles to be compelling.

Screen Daily:

Transplanting the Pirates Of The Caribbean aesthetic to the
Wild Wild West proves disastrous in The Lone Ranger, an indigestible swill of
forced humour and oversized, overbearing action sequences. Reuniting the
Pirates franchise’s creative team of director Gore Verbinski, producer Jerry
Bruckheimer and star Johnny Depp, this origin story of the iconic American
cowboy character has plenty of combustion, but it’s almost entirely devoid of
charm or genuine excitement.

The Wrap:

The results are both joyless and seemingly endless, as its
two-and-a-half-hour running time stretches out like a desert horizon barren of
shade or water.

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If true-Estimated $400 million to make and market the film worldwide. People should be fired.


I appreciate your detailed take on this, Anne. I think you bring a perspective to it that most current reviewers lack. As a longtime western fan, I plan to see it no matter what. I have to say that the Lone Ranger origin story resonates with me as much as the Superman origin story. Both are a part of my cultural DNA dating back to early childhood. I actually watched the original Lone Ranger TV episodes detailing his origin earlier this year and they really moved me.

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