Filmmaker Zachary Goldberg, who posted the Vine clips to his Tumblr and is not affiliated with Criterion, said he
had developed the project as a pitch to the folks at Criterion. He originally envisioned
it as a social media contest “that puts the tools of production directly in
the hands of the user, affording anyone a chance to not only honor the history
of film, but become active participants in its ongoing legacy.”
Interestingly, Goldberg shot the Vine clips a little
more than a month before Instagram Video came out—in other words, he didn’t
have access to the filters offered on Instagram and had to create the black and
white imagery through makeup, costume, and art direction.
“I challenged my
production team and myself to recreate pieces of the acclaimed Criterion
cover art as a six second, in-motion videos,” Goldberg wrote on his
He chose to kick the project off with Terence
Malick’s “Badlands,” Charlie Chaplin’s “Modern Times” and
Robert Bresson’s “A Man Escaped” because he was looking for
“cover art that would be unique from one another, all reflecting different
styles of filmmaking,” according to his post.
You can check out the entire Criterion Collection
library here. Which film do you think Goldberg should tackle next? Six seconds from
“8 ½” or “Ace in the Hole”?