VH1 is giving its new scripted series Hit The Floor a second season. It’s currently the highest rated new summer scripted cable series for Adults 18-49. The series is also the #1 program in cable during its Monday night timeslot among Adults 18-49 (excluding sports and specials), Adults 18-34, Women 18-34 and Women 18-49. The series is averaging 1.22 in the Adult 18-49 demo and has attracted an average of 1.9 million total viewers.
“We always knew that “Hit the Floor” was a strong project from the beginning and we are thrilled that so many of our viewers agree with us,“ said Jill Holmes, VH1’s Senior Vice President of West Coast Production and Development. “With creator James LaRosa at the helm, everyone in front of and behind the camera has created a compelling, addictive series with high energy dance numbers, and we can’t wait to continue the storyline that’s made it the #1 cable show in its time period among adults.”
The scripted hour-long drama co-stars Kimberly Elise and newcomer Taylour Paige, as well as Charlotte Ross, Logan Browninghas and Dean Cain.
Hit The Floor follows the lives and loves of the Los Angeles Devil Girls, the dance team for the No.1 professional basketball team in the country. It centers on Ahsha (Taylour Paige), a sheltered young woman who joins the team against the wishes of her mother Sloane (Kimberly Elise), who knows this treacherous, tempting world all too well having been an original Devil’s Girl herself. Olivia (Charlotte Ross) is the shrewd squad manager, Jelena (Logan Browning) is the ruthless star captain of the dance team and Pete Davenport (Dean Cain) is the former All-Star who’s come back to coach his old team only to have to contend with the girls both stealing the spotlight and distracting his players.
The cast also includes Valery Ortiz, Katherine Bailess, Jonathan McDaniel, Rob Riley and McKinley Freeman.
Hit The Floor follows on the successful primetime heels of VH1’s first hour-long scripted hit, the Queen Latifah produced Single Ladies, which will return with season 3 in early 2014.