DailyCandy, the women’s site dedicated to fashion, food, and entertainment, is partnering with Tribeca Enterprises to create and curate “Fashion in Film” this fall. The public event, taking place September 19th and 20th at New York’s Tribeca Cinemas and on DailyCandy.com, will showcase two original short films– one narrative and one documentary– commissioned by DailyCandy and produced by Tribeca. “Fashion in Film” will also feature panel discussions and fashion-related film screenings.
“Fashion in Film” is championing itself as a multiplatform event. DailyCandy has teamed up with Instagram to co-present a fan-driven social video contest which will complement the live event online. DailyCandy will invite consumers to participate in a creative challenge to share their own fashion inspirations via Instagram’s new 15 second video platform. The film entries will be judged by a jury of DailyCandy editors, figures in fashion and film, and audiences viewing the shorts online. Says DailyCandy’s GM Alison Moore, “This multi-platform event truly brings to life DailyCandy’s brand: that every day, editors discover and share emerging creative stars in fashion. Now, in collaboration with Tribeca, we make it experiential in a fresh way via the big screen and across all of DailyCandy’s digital platforms.”
Ticket information and a complete event schedule will be announced soon.