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Ava DuVernay Directs Kali Hawk & Lance Gross In Fashion Fair Short ‘Say Yes’

Ava DuVernay Directs Kali Hawk & Lance Gross In Fashion Fair Short 'Say Yes'

My parting shot for the day, going into the weekend…
A short film titled Say Yes, directed by Ava DuVernay, for Fashion Fair – a cosmetics company for women of color, and a subsidiary of Johnson Publishing.
It stars Kali Hawk and Lance Gross, with special appearances by numerous faces I’m sure you’ll recognize.
Watch:

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Comments

GQue4

Amazing video. And the music was great. Does anyone know the songs she used?

Aaron

Well done Ava!

BluTopaz

It's great that one of our most talented filmmakers has paired up Fashion Fair to create this video filled with beautiful Black people and cool vibe music. And I often enjoy non-narrative content for the sole purpose of watching lovely visuals. Kali is very pretty and has a timeless elegance that is so refreshing to see (although Lance still always looks like a cute little boy to me, not a grown man). But in all honesty, I got bored after about one minute. IMHO this could have been shortened to a third of it's length to maintain interest, and since it's a collabo with a cosmetics company maybe highlight more makeup colors on the different actresses. But who am I to edit Ava DuVernay's work?-lol. I just see the concept more as brand marketing which is fine, but it could be shorter for that purpose.

BluTopaz

It's great that one of our most talented filmmakers has paired up Fashion Fair to create this video filled with beautiful Black people and cool vibe music. And I often enjoy non-narrative content for the sole purpose of watching lovely visuals. Kali is very pretty and has a timeless elegance that is so refreshing to see (although Lance still always looks like a cute little boy to me, not a grown man). But in all honesty, I got bored after about one minute. IMHO this could have been shortened to a third of it's length to maintain interest, and since it's a collabo with a cosmetics company maybe highlight more makeup colors on the different actresses. But who am I to edit Ava DuVernay's work?-lol. I just see the concept more as brand marketing which is fine, but it could be shorter for that purpose.

F

For the people being down on it, ya'll DO realize that Fashion Fair is Black American owned, right? According to its website, its the largest Black owned cosmetics company in the world. PLUS the clothes are from Duru Olowu. I'm for one am glad that she is promoting Black fashion companies using her talent.

Football Fan

I mean damn guys, why don't you just be her manager and/or agent as well? What have YOU done lately? Maybe this was something SHE wanted to do. She's done indies, she's done indie docs, she's done the ESPN doc, she's into TV with a Scandal episode and now she has Selma coming up. Maybe she's into fashion and this gave her a chance to do something artsy/fartsy, you guys are so quick to judge. It's ONE damn film, let the lady breathe.

frownturnedupsidedown

Props for this little slice of heaven. She's finding a way to make films that have meaning from docs to regular movies to these fashion shorts and I for one think it's cool as he'll. I don't say yes. I say HELL yes!

nemesis

Beautiful and heartwarming. However, can't help worrying that it's a step towards the acceptance, appropriation, and gradual descent of socially aware, lauded black talent into commercially viable superficiality. Miu Miu (Prada), Fashion Fair… Next thing, it's announced she'll be directing the next supermainstream flick – oh, and they'll throw in the odd black character in a secondary/minor role to keep her fan base sweet. A bit like Ryan Coogler directing Creed. I sincerely want to see Ms Duvernay's continued success, but also pray that AFFRM keeps going strong in the direction it has also been heading thus far.

Janet

Ava is a visionary and JPC has really evolved. Maybe they are planning to make the leap into films.

No

Nice….

JessO

Julie Dash and Issa Rae in the same flick PLUS Lance's fine ass?!?! Another winner from a lady whose quickly become one of my favorite directors!

bb

Lovely…

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