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‘Blue Jasmine’ Set To Get Widest Release Ever For a Woody Allen Film This Weekend

'Blue Jasmine' Set To Get Widest Release Ever For a Woody Allen Film This Weekend

Sony Pictures Classics has announced that they will expand Woody Allen’s “Blue Jasmine” from 229 to over 1,200 screens nationwide this weekend.  This surpasses the screen count of “Midnight in Paris” (at its widest 1,038), making “Jasmine” the widest release of any Woody Allen film.

 
So far, the film has taken in $9,943,025 at the box office since opening in limited release on July 26th to a staggering $102,011 per-theater-average from 6 theaters, a better average than “Paris” opened with.

“Paris” — which ends up with $56.8 million to become Allen’s highest grossing film ever — grossed $4.9 million in its widest weekend for a $4,706 average. If “Jasmine” can manage that number, it’s sitting pretty.

Check back with Indiewire Sunday for a full report.

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Comments

IGBO

Just another example of how opening a film in a limited number of theatres and then expanding can be an effective releasing strategy.

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