This comes completely out of left field, as the saying goes…
MC Serch, who rose to fame as one of the earliest white rappers with “cred”, performing with as part of the group 3rd Bass and then as a solo artist, will headline a new syndicated, daytime talk show from CBS Television, titled simply Serch.
The news was announced today by Maureen FitzPatrick, Executive Vice President of Programming and Development at CBS Television Distribution and Sean Compton, President of Programming and Entertainment at Tribune Company.
The daily, hour-long show will begin a four-week test run exclusively on Tribune Broadcasting stations in eight markets, starting on on January 6, 2014. ABC News veteran Ethan Nelson will serve as Executive Producer of the New York-based talk show.
The series will feature “real people with real issues, relying on host Serch to use his street smarts and unconventional background to help guests grapple with and resolve their problems,” says the press release from CBS.
“Serch has such an interesting, unique life story that makes him relatable to a wide audience,” FitzPatrick said. “He connects with different communities, has a message to share about taking personal responsibility for your life choices and is on a mission to help people change their lives.”
Added Compton, “SERCH is a natural fit for Tribune’s daytime lineup and through our strong partnership with CBS Television Distribution, we are confident we will build a successful talk franchise.”
Serch will get a test run on the following Tribune stations: WPIX, New York; KTLA, Los Angeles; WPHL, Philadelphia; KDAF, Dallas; WDCW, Washington DC; WSFL, Miami; WXIN, Indianapolis; and KSWB, San Diego.
Serch currently runs his own marketing company Serchlite Multimedia.
By the way, Ethan Nelson, who’ll serve as executive producer of the upcoming daytime talkshow also served in the same capacity on Katie Couric’s daytime talk show, Katie, and is also a longtime ABC News producer, working on shows such as Good Morning America, and Nightline.
Serch will be produced and distributed by CBS Television Distribution.
Who in 1988 knew that the white dude with the high-top fade and thick spectacles in the music video below, would go on to host a daytime talkshow produced by the same dude who produces ABC news programs…