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Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

We’ve all seen the marketing gimmicks used to flog films, from turning
7-Elevens into Kwik-E-Marts
to giant
blimps of the characters
. Every iteration seems to up the ante, so it comes
as a surprise to see Sony engage in some innovative marketing of the
traditional kind.

The release date for Cloudy With A Chance of Meatballs 2 is fast
approaching at the end of September, and what better way to promote a film
about food than by selling it!

Yes, Sony is driving
around the US in not one, but two food trucks
(named, appropriately enough,
Flint and Sam) and offering a menu that riffs off the evolution of food in the
film.

To that end, you can have a ‘Hippotatomus’, a ‘Tacodile’ or a ‘Subwhale’.
(That’s a baked potato, ground chicken taco or sandwich respectively.) You can
also have a choice of side dish (all healthy vegetables; another rare occurance.)

What else is there to say? It’s a great idea! Food trucks are
all the rage at the moment, and Sony could so easily have gone a different, more
predictable route but instead decided to do something unique that will connect
with audience members all over the country. It’s also free of any age bias;
appealing to adults and kids alike.

Sometimes the simplest marketing ideas, really are the best! 


Charles Kenny writes prolifically on his own blog, The Animation Anomaly.

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Comments

sjthespian

In what way is this innovative? It's exactly what DreamWorks Animation and Fox already did earlier this summer with their Dos Bros Taco Truck that traveled the country delivering tacos and advertising for Turbo.

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