We’ve all seen the marketing gimmicks used to flog films, from turning
7-Elevens into Kwik-E-Marts to giant
blimps of the characters. Every iteration seems to up the ante, so it comes
as a surprise to see Sony engage in some innovative marketing of the
The release date for Cloudy With A Chance of Meatballs 2 is fast
approaching at the end of September, and what better way to promote a film
about food than by selling it!
Yes, Sony is driving
around the US in not one, but two food trucks (named, appropriately enough,
Flint and Sam) and offering a menu that riffs off the evolution of food in the
To that end, you can have a ‘Hippotatomus’, a ‘Tacodile’ or a ‘Subwhale’.
(That’s a baked potato, ground chicken taco or sandwich respectively.) You can
also have a choice of side dish (all healthy vegetables; another rare occurance.)
What else is there to say? It’s a great idea! Food trucks are
all the rage at the moment, and Sony could so easily have gone a different, more
predictable route but instead decided to do something unique that will connect
with audience members all over the country. It’s also free of any age bias;
appealing to adults and kids alike.
Sometimes the simplest marketing ideas, really are the best!
Charles Kenny writes prolifically on his own blog, The Animation Anomaly.