In last night’s episode of “Breaking Bad” — spoilers will follow, if you haven’t seen it — Walter White (Bryan Cranston) is sitting at a bar in New Hampshire when he spots some familiar faces on the television as the bartender flips through the channels. It’s his old partners at Gray Matter Technologies, Elliott (Adam Godley) and Gretchen Schwartz (Jessica Hecht), and they’re talking about their company on “Charlie Rose,” an appearance about which Rose spilled the beans when interviewing Vince Gilligan at the Museum of the Moving Image in July.
On the show appearance within the show, Elliott and Gretchen are there to talk about a $28 million grant their charity announced for drug abuse treatment in the Southwest. They claim it’s because they want to help out in the region in which they live, but Rose continues “I’m sure you’re aware there are people who suggest other motives,” citing a New York Times column by real journalist Andrew Ross Sorkin that speculates the grant was a publicity move to counterbalance the associations with Walt as co-founder. The pair insist the only thing Walt contributed to the company was its name, enraging the man and prompting him to take action.
Well, now the New York Times has jumped in on the action, offering up an excerpt of the fictional column written by Sorkin about Gray Matter that’s basically an intellectual exercise in fan fiction. A sampling:
It remains unclear whether the Securities and Exchange Commission will investigate, but given the prominent nature of Mr. White and Gray Matter, which until now was considered a high-flier on Wall Street, it would be surprising if an inquiry were not opened. Mr. Schwartz, who won a Nobel prize for his scientific research, has parlayed that success into the celebrity spotlight, hobnobbing with A-listers. He was recently given as a gift a Stratocaster guitar autographed by Eric Clapton.
You can read the entire faux article here — note that despite the Grey Lady’s journalistic efforts, “Mr. White could not be reached for comment.”