According to Variety, which is trying to catch up with tech-savvy rival trades The Hollywood Reporter and its new owner Jay Penske’s own Deadline, Setoodeh will cover the movie business and media not only as a reporter but via videos and webcasts. They also plan for him to promote the brand via television appearances on news shows such CNN, MSNBC and “Today.”
Setoodeh is a nine-year Newsweek veteran with two years at Tina Brown’s online site The Daily Beast. He is also an Oscar watcher and co-hosted with film critic David Ansen Newsweek’s annual Oscar nominees roundtable.
Setoodeh gained some notoriety for going undercover and auditioning for “American Idol.” On one of his Web series he interviewed Channing Tatum and Chris Evans on their early acting jobs. A 2010 theater review of Sean Hayes for “Promises Promises” ignited debate on gay actors in Hollywood. HBO documentary “Valentine Road” is based on his 2008 cover story for Newsweek about the brutal murder of a gay seventh grader.
The veteran reporter has also written for U.S. News & World Report, NewYorker.com and the Los Angeles Times.