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Weekend B.O. Sept. 13-15 (Where Did That Come From?)

Weekend B.O. Sept. 13-15 (Where Did That Come From?)

It happens at least two or three times a year.

I mean a little
film that literally comes out of nowhere and becomes a box office shocker. Where did it come from?

Last time it was this summer’s horror/thriller The Purge. A low budget film with a premise that has been done dozens
of times before – that of a family terrorized by a home invasion –  yet everyone flocked to see it as if it’s the most important
thing to see in their lives. 

Now it’s happened again with Insidious: Chapter 2.

The first film, directed by James Wan (who also directed Chapter 2), which opened in April 2011 and was made for under a million dollars, was a genuine
surprise sleeper hit, grossing some $54
million.

No doubt the popularity of the first film made the sequel
a “must see” movie, leading to its very impressive showing. And Wan’s huge horror
hit this summer for Warners, The Conjuring, also
helped a lot. But $41 million? Who
saw that coming?  I don’t recall any TV
ads or even newspapers adverts for the film at all. But evidently, everyone
knew about it and rushed out to see it.

At $41 million, that’s the second highest weekend take for
any film in the month of September, the highest still being Hotel Transylvania, which took in $42.5 million in it’s opening September
release.

In the meantime, Lee
Daniels’ The Butler
has now officially crossed the $100 million dollar mark, putting Daniels in the rare position as
one of very the few black directors who’s made a film that has grossed $100
million domestically.

1) Insidious Chapter 2 FD $41,050,000
2) The Family Rela. $14,500,000 
3) Riddick Uni. $7,013,000 Total: $31,280,000 
4) Lee Daniels’ The Butler Wein. $5,582,000 Total: $100,041,000 
5) We’re the Millers WB $5,415,000 Total: $131,602,000 
6) Instructions Not Included LGF $4,250,000 Total: $26,581,000 
7) Planes BV $3,066,000 Total: $82,984,000 
8) One Direction: This is Us TriS $2,400,000 Total: $26,887,000 
9) Elysium TriS $2,050,000 Total: $88,388,000 
10) Percy Jackson: Sea of Monsters Fox $1,825,000 Total: $62,035,000 
11) Blue Jasmine SPC $1,798,000 Total: $27,885,000 
12) The World’s End Focus $1,347,000 -Total: $23,986,000

This Article is related to: Box Office


Comments

Jeff

I loved the first Insidious and I've been waiting patiently for the sequel. It was a brilliant move to release it on Friday the 13th. It's a holy day for horror fans.

Justin D.

They've been advertising the hell out of this movie. Bus ads, commercials, this movie was everywhere.

Iris

In my point of view,the stand of a movie is not directly related to investment. The retribution based on two main point: 1Did the film director make an effort? 2Can it meet the demand of the market?

Eric

I haven't seen either one, but Wan has a knack for directing horror films so I'm sure it is good. I have seen tons of advertisement for the film, so it is no shocker to me.

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