The world of independent cinema isn’t an incredibly lucrative one, and it’s fairly common for bigger name independent filmmakers to spend time between movies making commercials or music videos to pay the rent and/or their costly drug habit. When we spoke to Mark Romanek, the music video auteur who had continually come up against roadblocks while trying to get big studio projects like “The Wolf Man” and “Cinderella” off the ground, said that the commercial world was a comfortable space for him as an artist. Now we have some news spots from David Gordon Green and Roman Coppola, both of which are partially animated, that show that you can have a whole lot of fun in a short amount of time.
The two spots David Gordon Green, whose most recent film “Joe” recently screened at the Venice International Film Festival and Toronto International Film Festivals, are for Planters, and feature a new version of their mascot Mr. Peanut, now voiced by Bill Hader (you’ll remember just a couple of years ago Robert Downey, Jr. was hired to voice the anthropomorphic fruit). Green worked closely with Seattle-based animation studio Laika (“Coraline,” “ParaNorman“) on the project, which casts Mr. Peanut as a kind of inspirational speaker. It’s just as funny and weird as you’d think something with that set-up, coming from David Gordon Green, would be. Watch two clips below.
Not to be outdone, Roman Coppola, whose long-awaited return to the big screen came earlier this year with the unfortunate “A Glimpse Inside the Mind of Charles Swan III,” has directed an advert for Old Navy, the place you go when getting to the Gap is too much of a hassle. The ad is a bouncy, super-animated bit that features Elvis Presley’s “Viva Las Vegas” for reasons we can’t quite comprehend. It’s sot of dazzling and sort of annoying, see which side you come out on. You can also watch that below.