While Tom Hanks did a pretty funny imitation of Disney CEO Robert Iger calling him to ask him to play Walt Disney in “Saving Mr. Banks” at a packed DGA panel Monday night, the Disney chairman came through Tuesday in what should be a sterling example of what other corporations should do in the wake of the hurricane disaster in The Philippines. The fact that the company is on a record global box office roll doesn’t hurt.
The Walt Disney Company will donate half-a-million dollars to Save the Children and The American Red Cross to support humanitarian aid and rebuilding efforts related to the recent tragedy in the Philippines. In addition, eligible donations from employees to organizations involved in disaster relief will be matched, dollar for dollar up to set limits, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
This move is part of Disney’s ongoing disaster preparedness and response program and sponsorship of the American Red Cross Annual Disaster Giving Program and Save the Children’s Emergency Fund.