Back to IndieWire

‘The Best Man Holiday’ Looks Solid For A Potential $100 Million Gross

'The Best Man Holiday' Looks Solid For A Potential $100 Million Gross

Back in September, on this site, Tambay speculated that The Best Man Holiday, which is opening
this Friday, could hit the coveted $100
million
mark at the box office (read that post HERE).

The article got a lot of comments, with some of you saying
that it definitely would, while others
where very skeptical (including myself, dare I say). 

Well, it looks like the naysayers could very well be wrong.

The Chicago Sun Times today reports that the film is
enjoying incredible advance ticket sales around the country, primarily by women, of course (with a few guys dragged into buying tickets) and that many screenings
are sold out already.

The article reports that women are planning to see the
film in groups of friends, as many as 35 together. Even sororities have been buying block of
tickets for shows around the country, guaranteeing sold out screenings this weekend.

According to Harry
Medved
of ticket sales site Fandango, “Clearly,
this is a social phenomenon where moviegoers have been planning for weeks in
advance. They’re guaranteeing their seats because they know it’s going to be
sold out on opening weekend. This is definitely one of our top sellers of the
year.

Also according to Medved, … polling found that 73 percent
of advance ticket buyers had seen the original film three times or more, and 40
percent will see the sequel with four or more friends,
” and that they haven’t
seen this kind of anticipation for a romantic film since the Sex and the City movie, which grossed over $152 million domestic.

So there you have it. 

By Sunday, when this weekend’s box office results are reported, we’ll know more of
the story…

This Article is related to: News and tagged