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Trailer Watch: ‘Veronica Mars’ Looks like ‘Choosing Boyfriends: The Movie’

Trailer Watch: 'Veronica Mars' Looks like 'Choosing Boyfriends: The Movie'

Mars is one of the best female characters to arrive on the pop cultural
landscape in the past decade. Played with indelible humor by Kristen Bell,
Veronica was a too-smart-to-be-cynical teen detective who channeled her anger and
sense of justice into the righting the wrongs in her the-rich-versus-the-poor
hometown of Neptune, California. She’s a latter-day Humphrey Bogart in a hoodie
and sneakers, and her homme fatale was
Logan Echolls (Jason Dohring), the rich screw-up son of a has-been movie star.

story will continue in her big-screen sequel to the TV show that bore her name.
A featurette-type trailer for the Kickstarter-funded film debuted online last
week, and it’s, well, a little disappointing. The heavy focus on the love
triangle between Veronica’s old flame Logan and her current beau, the bland Piz
(Chris Lowell), distracts from our heroine’s best qualities – her intelligence,
wit, and passion for the truth – and makes the film like the latest edition of
“Choosing Boyfriends: The Movie,” Buffy creator
Joss Whedon’s derisive phrase for a lot of teen-marketed movies today.

the larger plot of the film has Veronica resuming her detective work in order
to exonerate Logan from a murder charge.

Watch the trailer below:    

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Regardless of the larger plot of the film, this is a terrible marketing strategy which will only serve to isolate new fans (who has *ever* heard of a movie with a lead female that focuses on contrived drama and reduces the female character's complexity, amirite?) and anger old ones (you know, the ones who funded the movie for them). I don't understand how being condescending to people who loved their show – enough to pay them to make a movie despite largely hating the final season – seems like a good idea. At all.
First footage in months, and it was focused purely on glorifying a character that was honestly barely even a character and discrediting his own work while simultaneously marginalising the protagonist's depth. Um, okay. Rob Thomas should consider hiring someone new for PR, because this isn't working.

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