Trailer Watch: ‘Veronica Mars’ Looks like ‘Choosing Boyfriends: The Movie’

Trailer Watch: 'Veronica Mars' Looks like 'Choosing Boyfriends: The Movie'

Veronica
Mars is one of the best female characters to arrive on the pop cultural
landscape in the past decade. Played with indelible humor by Kristen Bell,
Veronica was a too-smart-to-be-cynical teen detective who channeled her anger and
sense of justice into the righting the wrongs in her the-rich-versus-the-poor
hometown of Neptune, California. She’s a latter-day Humphrey Bogart in a hoodie
and sneakers, and her homme fatale was
Logan Echolls (Jason Dohring), the rich screw-up son of a has-been movie star.

Veronica’s
story will continue in her big-screen sequel to the TV show that bore her name.
A featurette-type trailer for the Kickstarter-funded film debuted online last
week, and it’s, well, a little disappointing. The heavy focus on the love
triangle between Veronica’s old flame Logan and her current beau, the bland Piz
(Chris Lowell), distracts from our heroine’s best qualities – her intelligence,
wit, and passion for the truth – and makes the film like the latest edition of
“Choosing Boyfriends: The Movie,” Buffy creator
Joss Whedon’s derisive phrase for a lot of teen-marketed movies today.

Thankfully,
the larger plot of the film has Veronica resuming her detective work in order
to exonerate Logan from a murder charge.

Watch the trailer below:    

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Comments

Meg

Regardless of the larger plot of the film, this is a terrible marketing strategy which will only serve to isolate new fans (who has *ever* heard of a movie with a lead female that focuses on contrived drama and reduces the female character's complexity, amirite?) and anger old ones (you know, the ones who funded the movie for them). I don't understand how being condescending to people who loved their show – enough to pay them to make a movie despite largely hating the final season – seems like a good idea. At all.
First footage in months, and it was focused purely on glorifying a character that was honestly barely even a character and discrediting his own work while simultaneously marginalising the protagonist's depth. Um, okay. Rob Thomas should consider hiring someone new for PR, because this isn't working.

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