Flip through 16 channels on a virtual television and see Drew Carey, Marc Maron and the “Pawn Stars” crew, among many other television personalities lip-synching Dylan’s 1965 recording of the song.
It’s a television universe nobody could have imagined back in 1965. “The Price is Right,” BBC News, a tennis match, children’s cartoons and a cooking show all vie for our attention.
“I’m using the medium of television to look back right at us,” director Vania Heymann told Mashable. “You’re flipping yourself to death with switching channels [in real life].”
Created by digital agency Interlude in partnership with Columbia Records, the video is being released to coincide with “The Complete Album Collection Volume 1,” a new 47-CD box set.
Check out the video below and start flipping! How does it feel?!