So, you’ve got a 2 1/2 hour movie about Nelson Mandela opening around Thanksgiving time, but it seems that buzz is minimal at best. How do you get audiences interested, and more crucially, those kids with disposable income who will be home for the holidays and looking for something to do other than hangout with relatives? If you’re the The Weinstein Company, you bring tha noize.
A new, brief trailer has dropped it like its hot for “Mandela: Long Walk To Freedom,” or should we say, Long Breakdance To Freedom. For whatever reason, it was decided that it would be a good idea to pump this up with music by MGK aka Machine Gun Kelly, a rapper we didn’t even know existed and we bet most of you don’t either. His song called “Runnin” has been selected to power this ‘Walk’ spot. Maybe because that U2 commissioned song wasn’t cutting it? You’d think Weinstein would be milking the hell out of the song considering they probably paid a pretty penny just to get it.
Anyway, you can check out what Mandela looks like accompanied by phat beatz below. “Long Walk To Freedom” arrives on November 29th.