CNN International has announced that it is further cementing its long-standing commitment to the African continent with the launch of a new programming strand titled African Start-Up, which joins the existing African Voices, CNN Marketplace Africa and Inside Africa programs.
The new series, airing as a weekly segment and then bi-monthly as a half hour special, follows several SME (small and medium-sized enterprise) entrepreneurs in various African countries to see how they’re working to make their dreams become reality. It explores how they generate their ideas, formulate business plans, raise capital and distribute their products. The entrepreneurs take viewers through their daily challenges, charting both the setbacks and the opportunities that exist for those with the vision and creativity to try something new.
Deborah Rayner VP and Managing Editor Europe, Middle East & Africa, CNN International, said: “As the leading brand on the continent we are proud to continue finding new ways to tell the African story, in all its many dimensions, to our international audiences. We look forward to this new strand resonating both with African viewers and with viewers around the world. Africa is an important region for us as a global network, and ‘African Start-Up’ joins a strong stable of great programming.”
African Start-Up airs each Wednesday in Global Exchange on CNN International.
Every two months, viewers will be able to catch up with all the segments in a 30 minute special.
A dedicated CNN website www.cnn.com/africanstartup encourages user participation, and serves as a forum for ideas.
The weekly segments debut from this month, with the first half hour special set to air in January 2014.
Watch a preview of the new series below on what is being called Nigeria’s version of iTunes: