The ratings woes of the Arsenio Hall Show have been well documented here on S & A and
elsewhere. But how about that other much hyped new talk show which also
premiered this fall in the daytime?
Of course I’m referring to The Queen Latifah Show.
How has that show been doing lately? Well, it turns out that it’s
been doing pretty well. Thank you for asking.
The exact numbers have been hard to come by but according
to the Nielsen Company, this month, her
show “is the biggest ratings winner of the new talk shows that debuted in the
2013-2014 TV season,” and according to The Hollywood Reporter, the show “has
improved ratings in double digits for stations, compared to what the stations
were airing in the show’s time slot in 2012.”
Unlike her earlier talk show, which ran from 1999-2001, and which “targeted
a more urban audience“ (i.e. Black and Latino), this time around, her new show “has broader audience appeal.”
Which is a nice way of saying that, on this new show, she
made sure to target and attract white people as well.
All this sounds like a second season for the
show is secured. Meanwhile, there are new rumblings that Arsenio’s show may not make
it past next month.