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Selling The Sizzle: Check out the Free Trailer We Created for One Lucky Filmmaker

Selling The Sizzle: Check out the Free Trailer We Created for One Lucky Filmmaker

A few weeks ago I invited filmmakers to send me their projects in hopes of getting Double Wide Trailers to create a top-notch theatrical trailer for their film for free. Needless to say, a lot of incredible work came across my desk. Full-length features, documentaries, shorts, webisodes — there is really some great work out there. Lots of folks with lots of passion. But after much deliberation, Double Wide Trailers selected Robert Poole’s 7-minute short “The Exchange” from among the submissions.

The Log Line for “The Exchange” reads: Trapped in a failing marriage, Brian seeks the help of a mysterious ‘fixer’ known for his ability to change the lives of his clients forever.

I found “The Exchange” to be an edge-of-your-seat, suspense-thriller. It has a great storyline, major star power (Michael Beach plays a worthy protagonist) and the production value is superb. The film is beautifully shot, so the approach to the trailer was to keep it simple and let the movie speak for itself.  We started off with a rough script (below), which served as the blue print for the direction.

After the first rough cut following this script, we seemed to be missing the mark. The story was there for the most part, but where was the intrigue? We went back, slowed down the pacing and let the cut breathe a bit more. We also added two graphic cards: “WHEN LOVE IS LOST” and “HOW FAR WILL YOU GO?” Now we were cooking with grease.  

The story structure was solid but we needed the right music to really bring the cut to life. I brought in Joey Padovani of Beautiful 7 Recordings to score to the cut. Joey took the time to design a custom track exclusively for this trailer.  He dissected each scene and created a moody, atmospheric sound bed that drives the cut from start to finish. Joey describes his approach to the music like this: “I had to approach the trailer with a love/hate texture.  Piano for the love, and strings for the unknown – fear of what’s going to happen.”  

The subtle nuances in the music, the pregnant pauses, the way the track builds to an ominous crescendo. It all adds to the intrigue. The sound design takes the cut to a whole new level. Joey knocked it out of the ballpark.

But enough about the mechanics of the trailer. See for yourself:

Editor: Kamilah Amirah

Audio Mixer/Sound Design: JosephJoeyoPadovaniBeautiful 7 Recordings,

Double Wide Trailers is committed to helping emerging filmmakers raise the marketability of their films with a professional movie trailer that is eye-catching, inventive and most of all memorable. If you have a project in need of creative help, email us at We look forward to taking your project to the next level.

About the Filmmaker:

Robert L. Poole has directed a wide range of work including stage plays, documentaries, music videos, and short films. His shorts have played in festivals throughout the country. He is currently developing his first feature-length film.

Robert L. Poole

About The Exchange

The Exchange was developed as a part of a fellowship I received shortly after graduating film school. We were challenged to write, develop, shoot, and edit a short film (10 minutes or less) in 10 weeks using the company’s production office as our sole location. As a result the conference room became a living room, the screening room became a bedroom, and so on.

This film is just starting its festival run so having a trailer that intrigues people is a huge plus in terms of promotion. CJ’s work really breathes new life into the story which is a mashup of sci-fi, mystery, and romance. Moving forward, I would love to develop a series based off the mood and theme of this short.”

About CJ Harris

CJ Harris has been creating award-winning promotional campaigns for over 10 years. As Senior Writer/Producer at HBO, CJ’s groundbreaking promos for Def Poetry have become legendary in the industry.  While at HBO, CJ worked on a number of high-profile campaigns including Jill Scott’s No. 1 Ladies Detective Agency, HBO Documentary Films, and Chris Rock Kill the Messenger. Her most recent work as Creative Director at BET Networks includes launching the BET Original Movie Being Mary Jane, overseeing the promotional campaigns for The Game, Black Girls Rock and Scandal on BET as well as dozens of other network series, tentpoles and movies. CJ holds a B.S. in Broadcasting and Film from Boston University.  When CJ’s not shaping dope creative she spends her time watching sports and yelling at the TV. To sample CJ’s work, go to:

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I don't know who will win this years Oscar for Best Movie of the year, nor if the folks behind "The Exchange" will ever be mentioned in the same breath, but this collaboration is a winner for, and by, everyone involved.

Starting with the filmmaker Robert Poole and his film, in my opinion, this is a very intriguing story/film. From the opening scene to the end, there was not a moment in which I wasn't engaged in the story, questioning and wondering what was happening between the couple, how they got there and what would happen next. Not to mention what happened to the wife? What did the protagonist ((Michael Beach) do to her? All of that suspense I gathered from THE TRAILER.

And, without question the professional touch of Double Wide Trailers and Beautiful 7 Recordings was the cherry on top of this cake.

Listen, I watch a ton of films/movies. What stands out to me in "freshman" productions is the lack of a proper/adequate/ right sound and music score that enhances and gives "body/life" to the actions and "feelings" (emotions) of the actors. I am sure we've all seen exactly what I'm referring to? A single track (popular song or melody) is played throughout an entire scene, which may capture the right mood/tone for a small segment of the scene and/or story, however, in my opinion one song or bits of the same melody can never do justice to an entire scene (depending on the length of the scene and the number of character in said scene). Consequently, with all the emotions and suspense that was and is building in this film, Joseph "Joeyo" Padovani's professional touch was definitely an added plus.

Having said that, I feel compelled to go here–> "sorry, I stopped it at 0:38. almost a minute of just people looking sad an not sayin anything".

Really!? Look, I've yet to see a movie in which someone is "speaking" throughout the entire film. In real life there are moments of silence, reflection and pause, so I just don't understand what the reader is suggesting or looking for?

Anyway, win-win for everyone involved. I can't help but believe one cannot go wrong with meeting, getting input and feedback from someone with CJ Harris's skill-set and experience. I checked out some of her other work and WOW! Listen, in simple terms that I am sure we all understand, Ms. Harris is no joke. Hitching one's wagon to her team would be a very wise move.


Where's the sizzle? It could be there's not much to build on from the source material but the trailer doesn't interest me.


sorry, I stopped it at 0:38. almost a minute of just people looking sad an not sayin anything. not good. suppose to make people want to see movie.

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