The series premiere of Being Mary Jane was Monday’s top cable original with a 1.5 rating (Adults 18-49)3.3 million viewers during the 10pm premiere.
Those figures were enough to make it the highest-rated cable TV drama debut of the entire 2013-14 television season thus far, which is impressive.
According to Nielsen, Being Mary Jane also did well on social media during last night’s series premiere, with the official hashtag of #beingmaryjane generating 12.48 million impressions.
Read Aramide’s review, published earlier this morning, HERE.
Meanwhile, also last night, over on the OWN network, the season 2 premiere of the Tyler Perry drama The Haves and the Have Nots (which airs during the 9 pm hour, just before Being Mary Jane on BET) delivered record numbers, drawing 2.8 million viewers and becoming the #1 season premiere in OWN history across all key demos.
The episode ranked as the highest telecast in series history, posting double-digit growth in Women 25-54 (up +59%) and total viewers (up +57%), versus the season one premiere (May 28, 2013).
The episode was also the #3 telecast in OWN history among total viewers, behind only the episodes of Oprah’s Next Chapter with Bobbi Kristina Houston (March 11, 2012), and Lance Armstrong Pt. 1 (January 17, 2013).
So, overall, a big night for black series, black content creators, and black networks on cable TV.