When Samsung brought in director Michael Bay as a surprise guest at their CES press session to talk about their new giant Samsung Ultra HD TVs, they made the mistake of thinking he could handle a live performance. But directing and doing live presentations require very different skill sets and Bay flubbed today’s presentation.
While he started off okay, saying “I get paid to dream,” when the teleprompter failed, Bay stopped abruptly. The audience thought maybe it was a gag, but when Samsung exec VP Joe Stinziano said, “We’ll wing it,” Bay left the stage, saying “I’m sorry.”
You gotta feel for Michael Bay. Sure, the director of “Transformers” and other big-budget Hollywood fare, was, no doubt, well paid for his appearance, but he sure seems humbled by the experience.
Over at his blog, he wrote, “Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.”
But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.”
Unfortunately for Samsung, the Michael Bay fiasco buried their announcement about content partnerships with Netflix, Comcast, Paramount Pictures, 20th Century Fox, Amazon and others to bring 4K video to the company’s line of ultra-HD televisions.
Meanwhile, the folks at The Verge caught the awkward moment on video. Watch it here: