Update: A CBS Films spokesman tell us: “CBS Films has not changed the title of ‘The F Word’ to ‘If You’re Lucky.’ “
One movie we heard some good word about at TIFF last fall but just couldn’t find room for in our screening schedule was “The F Word.” The film from director Michael Dowse (“Fubar,” “Goon,” “Take Me Home Tonight“) is a rom-com starring Daniel Radcliffe and Zoe Kazan, about a young man stuck in the dreaded friend zone with a girl he likes a whole lot more than that. Buzz was good on the movie, and it even landed on TIFF’s Top 10 Canadian Films Of 2013 list. But it looks like a big change is coming to the movie before it lands in U.S. theaters.
Yahoo reveals that following a screening of the movie during TIFF’s currently ongoing series celebrating those top ten movies, Dowse revealed that distributor CBS Films would be changing the title to “If You’re Lucky.” We’re not sure why the studio is favoring a bland, far more generic title for the film, but marketing is a strange beast so we presume they have their reasons. But all we’ll say is that hopefully audiences don’t get it confused with “The Lucky One,” “Lucky You,” “Just My Luck,” “Happy-Go-Lucky” or another number of “luck” titled movies.
There’s no firm release date for this one, so perhaps minds can be swayed, but for now, swap the “The F Word” out of your brain and put “If You’re Lucky” there instead.