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Weekend B.O. Jan. 3-5 (In The Bleak Midwinter)

Weekend B.O. Jan. 3-5 (In The Bleak Midwinter)

I’ve  always
thought that maybe it wasn’t the best idea to release new films in January primarily
because of the weather. But that wasn’t always the case.

Up until the late 1970s, studios would release major
films during January without a  second
thought. But with the advent of the blockbuster summer film season starting
around the mid to late 70s, January gradually became more of a dumping ground
for minor,  throwaway films that studios
thought were losers or smaller budgeted films aimed at a particular audience,
such as those 90s teen romance films like She’s
All That.

That changed a few years ago when studios took a gamble
and started to release bigger budgeted films aimed at wider mainstream
audiences, such as The Book of Eli, Paul
Blart: Mall Cop, Cloverfield, The Devil Inside
and Taken, which all opened to huge opening weekend grosses and went on to become
big box office hits. Add the lack of competition from other
movies  and,  all of the sudden, January looked like a really
good month to release films. This month alone Universal has Ride Along
and Paramount has Jack Ryan: Shadow
and Labor Day, along with other studios films.

But it’s risky, and it all depends on the weather  One good sized storm can make the difference
between a hit and a flop, and this weekend, half the country was slammed with a major
record breaking snow storm, which literally affected a third of the population in
the U.S., and wait until that “Arctic Vortex” of brutal cold temperatures hits
the country as far as the Deep South later tonight. Look for the Sunday through Tuesday box office totals to drop to near zero. Might as well close up the theaters.

With all that, who wants to go out to see a movie? Well
evidently some people did, but the weather clearly had an effect. The major new
opening, Paramount’s Paranormal Activity; The Marked Ones
came in second with $18 million which is much less that last year’s
Paranormal Activity 4, which opened with $29 million.

But don’t cry for the Marked Ones, which cost a very
modest $5 million to produce, which means Paramount will make a hefty profit on
the film. Also interesting is that this latest Paranormal Activity has a  mainly Latino cast to cash in on the fact
that the series is extremely popular with Latino audiences, which begs the question –  will there ever be an all black cast one? 

Hey someone has to ask these questions.

Meanwhile, appropriately, Disney’s Frozen, which was actually beaten on Friday by The Marked Ones,
roared back and was the No.1 film this weekend.

All other films dropped anywhere from 27% to 44%, with the
biggest drop being for A Madea Christmas,
with a 54% drop, falling out of the top 12 completely. But with a total so far
of just over $50.4 million, the film,
though it didn’t become the biggest grossing Madea ever, and nowhere near the
lowest grossing film Tyler Perry has made, is still falling short of what was originally

1) Frozen BV $20,722,000 Total: $297,838,000 
2) Paranormal Activity: The Marked Ones Par. $18,200,000 
3) The Hobbit: The Desolation of Smaug WB $16,250,000 Total: $229,634,000 
4) The Wolf of Wall Street Par. $13,400,000 Total: $63,295,000 
5) American Hustle Sony $13,200,000 Total: $88,700,000 
6) Anchorman 2: The Legend Continues Par. $11,100,000 Total: $109,180,000 
7) Saving Mr. Banks BV $9,057,000 Total: $59,320,000 
8) The Secret Life of Walter Mitty Fox $8,200,000 Total: $45,669,000 
9) The Hunger Games: Catching Fire LGF $7,400,000 Total: $407,488,000 
10) Grudge Match WB $5,410,000 Total: $24,920,000 
11) 47 Ronin Uni. $5,003,000 Total: $32,634,000  
12) Walking with Dinosaurs Fox $3,780,000 Total: $31,384,000 

This Article is related to: Box Office and tagged



Curtis no it hasn't. In order for a film to do that it has to make double its budget. So if the budget is 20mil. It needs to make at least 40. Will packer broke it down on his twitter how a film makes its money back. Half of bo earnings go to the theaters and other half goes to studio


Better question, what's the point of making a profit if your film has no legs in theaters?

Because it can make a killing on DVD or get rerun nonstop on BET, TVOne, OWN or some other network.

How many channels have aired a Tyler Perry film 4-5 times in one day? Don't let IFC get a hold of Tyler's films.

And lets not forget the other reason why black film doesn't have legs in theaters-BOOTLEG-a black film will get bootlegged and posted on Torrents faster than Star Trek and most white films.


Why do black films drop off ( fall hard, have no legs) at the box office after its opening weekend? Really… are we serioulsy asking that question?

Listen, I may never be mistaken for Einstein, Plato nor Speusippus, but I know a little basic math. Therefore I know 1 minus 1, equals zero ( 1 -1 = 0), okay. I am suggesting that since only a select few black movies even make it to the major market, when one does hit we're all over it. Consequently, in the second and third weeks after its release, who's left to see it? look, every weekend there's plenty of white films to choose from and they generally stay around a while. But if one desires a black film, they better not blink, turn their head or procrastinate too long, because if it's not making big money (and it's a black film) that thang will be gone like a turkey through the corn. So we tend to get it while the gettin' is good, which leaves only a few behind.


Looking at the comments, too many people up here put too much stock in the box office, instead on a film having legs. If your film makes a small profit, break even or don't lose too much money that's just the beginning of if a film is sucessful, that's not going to determine your overall film success, it's going to be what does the film do after the box office in the upcoming years, that's where you see the real profits, example if an indie film is made and marketed for 4 million and it makes 3.2 million at the box office, but in the upcoming years it makes over 10 million and counting, that film is a success. I don't just judge a film sucess on the box office unless it was a huge box office flop but whether the film has legs for the long run.


Black films don't have good legs at the box office. It does not matter how big the fan base is or how much they love it. The Best Man Holiday is the perfect example for that.


This brings up a very good argument. What do black films fall hard in there second week. Let's forget about Perry for a second because Madea Chritmas made almost 3 times it's budget back. Let's look at The Best Man 2. The film made 3 times it's budget back so it is a box office hit but that film had awful legs. It dropped 60% in its second week. Look at Mandela. They guy just did yet nobody is seeing that film. 95% of black film s drops 50+% in the box office but nobody ever ask why. The only film to not do so this year was 42 and The Butler and let's face those film had white appeal.

Look at 12 years a slave. A major oscar contender that did not hold up in the box office like many expected.


Being in the top 10 does not make a movie an hit. Example. The Best Man 2 opened big to 30 million yet fell off the face of the earth the following week. That mo movie was only in the top 10 for 3 or 4 weeks. Would you can that movie a flop. If a movie makes its budget back it is a hit. If you want to see a flop look at Spike Lee joke of a film Old Boy and Red Hook Summer or look at Black Nativity a film nobody saw. Black films don't stay in the top 10 for long unless it has cross over appeal.

The Lone Dante

Like perry or not you really can't say last year was not good for him. His two main films brought in about 110 million in box office sales with a combine budget of 30-35 million. In other words he made an 80 million profit off an 35 million investment. Everybody know how well The Have and The Have Nots did and also his two other TV shows that I never saw. You mate hate him but to say last year was not a great year for him is kind of crazy.


Madea really had a nice rebound from its opening weekend. Should make about 55 million total. Only 10 less then the last Madea movie and that one open to 26 million not 16. To answer the question you asked back on the 15 are Tyler Perry fans getting tired of Madea. The answer is clearly no. With Temptation making 50 million and now Madea and 3 hit TV shows you can say 2013 was a huge year for Perry.

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