With online media platforms like Hulu and Netflix delving into original programming (with the latter making an especially big splash in the last year), more platforms were bound to jump on the bandwagon. The latest to make the leap is video site Dailymotion, which has just announced the financing and development of its first original series in partnership with world-class chef and restaurateur Mario Batali, titled “Feedback Kitchen.”
Set to be directed by photographer and filmmaker Steven Sebring (“Patti Smith: Dream of Life”), “Feedback Kitchen” is a five-episode series that brings Batali together with legendary musicians to unravel the similarities in the creative process that both musicians and chefs share, culminating with a meal featuring a new dish from Batali inspired by the musician and a performance. Guests already confirmed to appear on “Feedback Kitchen” include The Edge, Flea, Patti Smith, Perry and Etty Farrell and Josh Groban.
“Dailymotion’s forward-thinking and artistic vision in the digital space is as unique as it is impressive,” said Batali. “This project, merging together my two favorite passions of food and music, is unlike anything I’ve done before and I’m thrilled that Dailymotion believes in it as much as I do.”
Dailymotion’s transition has already begun to develop quite quickly, with the company planning to finance up to six projects this year, primarily in the unscripted category across music, gaming, entertainment and sports. All shows will air first on Dailymotion.com, which currently generates 16M monthly unique visitors in the U.S. and 127M globally (per Comscore), with opportunities for syndication in the Dailymotion player across other platforms, including Dailymotion’s current syndication partners — Yahoo!, MSN, Xbox, Roku and more.
“We believe having original and exclusive content is a great way to differentiate, so we’re looking for interesting projects, passion projects from extraordinary people that deserve to get made, much like Mario’s ‘Feedback Kitchen,'” explained Roland Hamilton, Dailymotion’s Managing Director U.S.