Back to IndieWire

Fox News And Black Viewers Don’t Mix

Fox News And Black Viewers Don’t Mix

Well the
overall Nielsen ratings report for 2013 recently came out and not surprisingly Fox
News
was once again the number one cable news channel easily beating out CNN and MSNBC.

And not surprisingly, the number of African American viewers of Fox News was somewhere
between slim and none. Why watch something that makes it clear on a daily
basis that we’re not wanted, let alone even liked?

According to
Nielsen, only some 1.1 percent of Fox
News watchers were African American compared to 25% for MSNBC, 14%  for CNN and about 12% for the three commercial broadcast networks (ABC, NBC and CBS) evening news programs.

To put that
into perspective, believe it or not, Mitt
Romney
actually got more black voters with some 2.2 percent.

However, looking at them closer, Fox News’ actual numbers tell a different story. The channel
averages about 1 million daily, though when you consider, according once again to Nielsen, that some 8 million daily viewers watch the CBS Evening News, which has the lowest number
of viewers compared the other broadcast network newscasts, Fox’s numbers are not
very impressive.

Even The Walking Dead on AMC averages about 12 million per episode.

And those
numbers for Fox are even less impressive when you also consider that its target demographic is made up almost exclusively of pissed off angry white guys between the ages
of 50 and death, who, when polled, say that they watch practically nothing else
but Fox News, meaning that the news channel is actually a lot more bark than bite.

Or as N.Y. Times columnist David Brooks once said “More people own ferrets than watch Fox News.

Of course, that 1.1% of black watchers must
consist mainly of sell-outs who somehow lost their way….. I mean, black political pundits such as Herman Cain, Dr. Ben Carson, Blockhead Allen West and Ms.
Tacky Lace
Front Wig AKA Angela
McGlowan
(above), who are on the network simply to reassure viewers that
there are a few “safe kneegrows”
around.

But the
reality is that the media and the public gives Fox News a lot more power and
influence than it actually has, and, as their viewers literally die off, the
network will eventually be hard pressed and scrambling to find new viewers to
replace them.

And it sure isn’t
going to be black folks or people of color.

This Article is related to: Television and tagged