With Valentine’s Day falling on a Friday this year, three new films aimed at the dating crowd opened to varying results, but at the end of the night none quite topped the list. “The LEGO Movie” (Warner Bros.) stayed in front by a tiny margin (grossing $13,030,000) on its way to an easy full holiday weekend win ahead, fueled by matinees and strong word of mouth. Business overall was impressive, spread among several decent performers.
It just edged out the first of three remakes among the four new wide releases (the most in a week since Christmas), the Kevin Hart-starring “About Last Night” (Sony) which, at only about 60% as many theaters as “LEGO,” grossed $13 million — the clear winner among the romantic films. This is Hart’s second big opening of the year, with his earlier “Ride Along” already at $110 million and rising.
“About” had no problem besting the other two romantic openers. “Endless Love” (Universal), a redo of the 1979 Brooke Shields-starrer, took in $7.3 million for the day to land as #3, though it should lose that position for the rest of the weekend. Sony’s “Robocop” reissue, which had taken in $5 million for its first two days and has been racking up solid foreign numbers, did $7 million for #4 at the moment.
The final opener, “Winter’s Tale” from Warner Bros. starring Colin Farrell, an adaptation of an acclaimed novel with a more adult romantic core, managed only #6 with $3.6 million.
One big surprise for the night, although again aided by the day’s circumstances, is “The Monuments Men” (Sony) at #5 and $5 million, down less than $2 million from its opening day. With its high-end cast led by George Clooney and Cate Blanchett, it seems to have been the go-to film for much of the older couples crowd.
Along with #7 “Ride Along,” the rest of the top 10 includes #8 “Frozen” (Buena Vista) at $1.7 million, “That Awkward Moment” (Focus) just over $1.5 million and “The Lone Survivor” (Universal) $1.2 million.
The total gross for the Top 10 came to $57 million, a big jump over last year’s $34 million (following Valentine’s Day) and now raising the year to date increase to an impressive 11%.