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How Can Animation Be Killing the Toy Industry?

How Can Animation Be Killing the Toy Industry?

Toys and animation have been
intertwined since the earliest days of television but recent results from the
leading manufacturers has lead Dan Seitz over at Uproxx to question their bond with animated shows.

While Seitz is a tad overly
pessimistic about the demise of kings like Mattel and Hasbro, he does hit on a
great point about how they do, currently, completely neglect adult fans of
animated shows.

Hit shows like Adventure Time have, of course, adult fans that are only too happy to purchase the kid
versions of toys, as plenty did for the figures included in McDonalds Happy Meals. Yet that doesn’t mean that they aren’t hankering for higher
quality, and more expensive, merchandise. 

My Little Pony: Friendship is
Magic is perhaps the best example, with Bronies willing to spend upwards of
$1,300 for a plush version of their favourite character created by artist
Sherry Bourlan. That effort was unfortunately shut down thanks to a trademark complaint from Hasbro but just goes to
show that the company is completely willing to cast adult fans aside.

I don’t for a second believe that
the failure of toy makers to cater to adult fans of animated shows will lead to
their downfall (they do, of course, have a never-ending supply of new
customers) but given the drastic rise in popularity of animation among adults,
it just seems silly to ignore a group of people who might be just as willing to
give you their money.

This Article is related to: Television and tagged ,



Your information is a bit out of date regarding Sherry Bourlan. By agreeing to remove her prices from her Deviant Art page she continues to sell her plushies. Hasbro's not quite big bad company you think they are.


As an adult who would like to spend money on top quality toys the major problem I have is that most modern cartoon designs are rather terrible for toys anyway. Adventure Time and Regular Show characters are just to flat to be rendered in 3D without looking weird not to mention the character's noodle limbs can't even support their bodies. The toys put out by Jazwares are terrible and I wouldn't even buy them as a gift for a child because they'd break almost instantly. I doubt a higher end toy company would get it right either.

J.K. Riki

While I'm not sure I'd react quite as strongly as Jean above, I do have to second the notion that I was looking for the "continue reading" button when I got to the end of the page. I'm not sure a handful of sentences gives the subject enough time constitute a full article or post. It feels kind of like a preview.

On the actual subject, I think as the toy industry grows older and new people take the reigns you will see more "high quality toys for adults" pop up. While it will likely never be at the level of walking into Toys-R-Us and picking up exactly what you want, more and more companies are offering online a lot of great on-model statuettes and figures as demand increases. I'm not sure how animation could be "killing the toy industry" (which is again where a few more paragraphs would probably help explain the connection) but I think the toy industry will be just fine.

At least until 3D printers become the norm, and then they are going to have to evolve VERY quickly.


I work at a toyshop and still find decent toys at realistic prices flying off shelves. the toy industry is in peril because hasbro and mattel and other companies hike their prices up so high toys are exclusively for the rich children. Most of the popular toys at the moment are things that accompany games like angry birds and skylanders, usually under £5 and a lot more durable than the £10 starwars figures the size of my little finger that look like they'll break if you sneeze too close to them. we also almost never get adults looking for toys to do with the childrens shows and when we do theyre usually happy to have the same as the childrens ones.

jean dodge

Is this a joke? First off, the subject matter is barely addressed in the TINY blurb of an article. (Second, get a life. It reads like a loser's whine by a grown man who is sad that major corporations don't market more brightly colored plastic to him, personally. ) Whomever supervises this website and qualifies nonsense like this as "content" needs to set some basic standards as to what constitutes a paragraph, much less a coherent article on a given topic.

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