It is not the responsibility of the platform to get your audience—it is yours. Each platform gives you tools that help you achieve success but in order to succeed you have to aggressively use them.
This approach is fundamentally different from licensing your film to a traditional distributor, a method I would call “indirect distribution.”
Most filmmakers do not understand the difference between “direct” and “indirect.” This gap in understanding holds many (if not most) indie filmmakers back.
How can this gap be closed and indie film dragged into the 21st century?
Let’s imagine an audience fund for indie film.
We start with 1 million dollars. We want to underwrite direct distribution for up to 15 films that will be released roughly over the same year period. We will put in between 50K to 100K per movie.
Filmmakers must have skin in the game so we require a few things from them.
Read the rest of the story here.