In their annual release of box office statistics during the movie upfronts known as CinemaCon, the MPAA data showed that women are still the majority of filmgoers, and we buy half of all the tickets. These numbers are basically the same as the 2012 numbers.
From the report:
“Females have comprised a larger share of moviegoers (people who went to a movie at the cinema at least once in the year) consistently since 2009. In 2013 there was a slight decrease (less than 1 percentage point) in the share of females that attended the cinema (52%) relative to 2012.”
So again, we ask, if women are going to the movies more than men, why do only 15% of the films star women? And why are we constantly inundated with the messages that women are not reliable moviegoers. We are actually more reliable than men.
Here are some other points from the data:
- The international market has increased to 70% and the Chinese market crossed $3 billion this year. The international box office was 25 billion and US & Canadian market was 10.9 billion.
- More than two-thirds of the U.S./Canada population (68%) – or 227.8 million people – went to the movies at least once in 2013.
- 2-12 year olds and 50-59 year olds are the age groups that increased the most.
- Over 80% of the world’s screens and at least 50% of the screens in every region are now digital.
- The average ticket price (US & Canada) is $8.13.
- Frequent moviegoers (people who go over once a month) make up 50% of the movie audience.
- In 2013, there were more than 39,700 screens in the U.S. The majority of screens (82%) were located at venues with 8 or more screens.
- Wide release is defined as being in 800 theaters or more.
- Of the top grossing films- the male superhero movies attracted more males, and the female superhero i.e. Katniss Everdeen — attracted more women.
See all the stats here.