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Vimeo Invests $10 Million in Vimeo On Demand Service Ahead of SXSW

Vimeo Invests $10 Million in Vimeo On Demand Service Ahead of SXSW

At last year’s SXSW, Vimeo announced its Vimeo On Demand platform. On the eve of this year’s SXSW, Vimeo has announced a $10 million investment in the service. The investment will be used to expand the crowdfunding program, the film festival program and for acquisitions, as detailed below.

“Vimeo on Demand has been growing quite quickly over the past year. This is an expansion over the initial investments we have made — starting in Toronto where we acquired about a dozen of the premiere titles and at Sundance where we announced a support program for crowd funded films,” Kerry Trainor, CEO of Vimeo, told Indiewire. “Building on our early content
investment programs, we’re excited to announce this broad expansion of
resources to support creators.” 

Vimeo will provide content creators who distribute their work on Vimeo on Demand with direct financial support as well as online marketing services, such as website development and translation services. 

The $10 million fund will include the
following programs:

— Expansion of Crowdfunding Program: Vimeo will expand on the crowdfunding program announced at the 2014 Sundance Festival by
extending access to part of its $10 million fund to select titles that have successfully
raised $10,000 or more through a leading crowdfunding platform in exchange for
an exclusive window on Vimeo On Demand.

— Expansion of Film Festival Program: Building on
its 2013 Toronto Film Festival program, Vimeo will use the $10
million fund to offer guaranteed funding in exchange for an exclusive
distribution window to any film that has premiered at one of the 20 leading
global film festivals throughout 2014.

— Expansion of Title and Catalog Acquisitions: Vimeo will work
with filmmakers and distributors to accelerate its investment in individual
titles and catalogs suited to Vimeo’s audience. 

— Vimeo PRO Grants: In addition to direct financial
support for exclusive distribution partnerships, filmmakers that have
successfully raised $10,000 or more through crowdfunding or have had a film
premiere at one of the 20 leading global film festivals in 2014 will be granted
one year of Vimeo PRO for free with distribution on Vimeo On Demand.

Qualifying filmmakers interested in receiving a free PRO account and/or access to the marketing fund can visit vimeo.com/ondemand/audience for more information. The full list of qualifying film festival programs can also be found on the site. 

Meanwhile, at SXSW, Vimeo will host a screening of “The Internet’s Own
Boy: The Story of Aaron Swartz” and the world premiere of DamNation presented
by Patagonia in the Vimeo Theatre at SXSW in the Austin Convention Center. 

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Comments

For the big players

A new initiative is always a welcome addition, but look at the list of "premiered festivals " for qualifying to the Audience Development Program and you have to wonder whether this will just end up helping most the kind of projects that already will have a good enough position to reach distribution etc. otherwise too (premier at Cannes, Sundance, Venice) …

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