Though streaming devices dominate the zeitgeist, television is still the top medium by which we consume programming, says a new study. But streaming is catching up.
During a 12-week period that ended March 31, YouGov interviewed some 20,000 US consumers over the age of 18 to find out which networks and streaming services they turn to for programming. The results? Not too surprising.
When it comes to adults, TV networks are still ahead, but younger demos favor streaming over television (see infographic below). And per this study, Netflix was the only streaming service to see an increase in consumers, whereas competitors like Hulu, Redbox and Amazon — which launched its own set top a la Roku and Apple TV earlier this month, stagnated or dropped.
The networks surveyed include NBC, ABC, Fox and CBS as they scramble to keep up with Netflix, Amazon and HBO’s roster of classy adult programming. Netflix and Amazon entered a heated race for premium content in April when Amazon launched an exclusive multi-year deal to stream a wealth of classic HBO shows already available on HBO Go. Yahoo, meanwhile, has joined the fray, with new original comedies from executive producer Paul Feig (“Bridesmaids”) and Mike Tollin (“One Tree Hill”).
As streaming service gains increasingly aggressive competition from within, how will television networks keep apace?