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ISA of the Day: Jason Moring of Double Dutch International

ISA of the Day: Jason Moring of Double Dutch International

Our
International Sales Agent (ISA) of the Day coverage is back again for this
year’s Cannes Film Festival. We will feature successful, upcoming, innovative
and trailblazing agents from around the world, and cover the latest trends in
sales and distribution. Beyond the numbers and deals, this segment will also
share inspirational and unique stories of how these individuals have evolved
and paved their way in the industry, and what they envision for the new waves
in global cinema. 

Double Dutch International is an international sales company
based in Toronto, Canada and was established in 2010 by principles Jason Moring
and Ron Moring. There are not many Canadian sales companies, so Double Dutch
strives to help Canadian producers get representation a global scale.

Double Dutch recently acquired International
sales rights to the horror feature The
Scarehouse
, written and directed by Gavin Michael Booth. Double Dutch will
begin selling the title at the 2014 Cannes Marché du Film. Principle Jason
Moring says, “
We’re excited to team with D Films and A
Named Viking to bring the film to buyers in Cannes in time to capitalize on the
Halloween theme this fall.”

Jason Moring recently
took the time to speak with SydneysBuzz.


How did Double Dutch International start?

My entire career has been in the movie business, and worked
almost backwards. I started in retail, and got into distribution. Now I’m
involved as the sales agent and also have started to produce and executive
produce content. I’ve lived my whole career in the chain of movie making. My
partner has been involved in the industry since the early days of VHS, so we
kind of both lived the movie world our entire careers.

Our history was in domestic North American distribution,
where we ran and operated a distribution company called Morning Star
Entertainment for 12 years. We represented such prestigious brands as Criterion, The
Canadian Broadcast Company, Scholastic and bought from a variety of ISA’s. We sold that company
in ’07.

Double Dutch started as a Canadian licensing company, licensing
content in Canada and the U.S. In 2011, after the demise of Blockbuster and all
those rental outlets in 2010, we started up the foreign sales arm. That’s been
our focus for the last two and a half years.

In the end, we’re here to service producers–that’s our goal,
to make sure that producers’ content is being seen and that they’re being
treated fairly.

What kind of
content are you looking for?

We’re open to most content. For us, it’s about the story and
the production value of the content. We want something that we feel will
resonate with buyers on a global scale. Obviously budget and cast are big
considerations. We’ve done four or five films that have been represented at
TIFF (Toronto Film Festival). We’ve done foreign films. We’ve done low budget
genre projects. We run the gamut. Moving forward, we’re getting involved in
development and production and helping producers at earlier stages. Current
projects in development include Lockport, Killer Odds, The Blue Mauritius and Asher (See our blog on the producer of Asher, Erika Olmos).    

Who are your
buyers?

We sell to every distributer around the world, both domestic
and foreign. For our higher-level content, we talk to the bigger studios. For
our mid and lower level content, we’re talking to the smaller and midrange
distributors. 

We deal with Europe, which is common in the industry, but
we’ve had some good success in Latin America. Domestic is our highest grossing
market, followed by Europe and Latin America.

How are sales?

Sales are great, actually. We’re in a unique position where
we came into foreign sales while sales were declining, so we never really were
involved when sales were at these massive peaks that everyone was used to. For
us, it’s been a consistent upturn, year after year, when some of the other guys
are feeling a little bit of the crunch of numbers being lower and sales being
down. 

Learn
More about Double Dutch Media Inc’s lineup for the Cannes Film Festival

More About Double
Dutch:

Double Dutch International (DDI) is a globally recognized
sales company, representing high level, cast driven features with strong
commercial viability worldwide, across all media platforms. DDI’s brings a
fresh look to sales, uniquely blending experience with the flexibility to adapt
in today’s market reality. We find enthusiastic and creative distribution
partners for our producers ensuring maximum exposure and return for each film.
Double Dutch will be located in the Riviera stand H12 during the Cannes Film
Festival.

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