Laura Kim Takes Marketing Reins at Participant Media

Laura Kim Takes Marketing Reins at Participant Media

Since marketing chief Laura Kim left Warner Independent Pictures after the studio shut down the specialty label, she has been consulting via her company Inside Job, running Oscar campaigns for Roadside Attractions and others, and releasing indie projects like “Restrepo” and through her and Paul Federbush’s distribution arm, Red Flag. 

Now Participant Media has brought in the veteran marketing exec as Senior VP Film Marketing. She is replacing the recently departed team of Buffy Shutt, Kathy Jones and Jeff Sakson:

In her new role at Participant, Kim will oversee marketing strategy, partnerships, and campaign development for Participant’s films and acquisitions, and serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios. 

She will report to Diane Weyerman, EVP Documentary Films, and Jonathan King, EVP Narrative Films.

It makes sense, it’s a perfect fit. Kim loves documentaries and independent film–has a passion for them in fact.  

There’s a lot going on at ten-year-old Participant, which threw a Participant Day at SXSW, showed five films at that festival,  including Diego Luna’s “Cesar Chavez,” and is overseeing TV channel Pivot. Participant will be mounting the world premiere of Gabriel Garcia Bernal’s “El Ardor” at Cannes out of competition. 

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