Each month, American Express will select five film from Seed&Spark’s streaming library to distribute on Amex NOW. The collaboration marks the first time that Amex NOW, American Express’s interactive TV channel and TV application, will distribute feature length films, along with shorts.
“American Express is committed to enabling filmmakers and shares Seed&Spark’s mission of bringing the best in independent film to the fans,” said Jill Toscano, vice president of US media, American Express, in a statement. “Through this partnership, we will provide film fans with great content on Amex NOW and bring these films to even broader audiences, ultimately fueling greater creativity and discovery of film.”
According to American Express, tens of thousands of films are screened at the major film festivals all over the world, while under 200 are picked up for widespread distribution.
“Since the inception of Seed&Spark, we’ve been looking for more and more creative ways to help independent filmmakers connect to their audiences. We always knew brand patronage would be a part of that story, but we could never have anticipated the enthusiasm of American Express to put their incredible reach to work on behalf of these artists,” said Emily Best, founder and CEO of Seed&Spark.
Each month from June through September, American Express and Seed&Spark will welcome a handful films to the Amex NOW channel. Each film will be available for four weeks. The first films to be introduced include the following (synopses courtesy of Seed&Spark):
• “Like the Water:” Directed by Caroline von Kuhn, follows a young journalist (Showtime’s “Masters of Sex” star Caitlin FitzGerald) who returns home to coastal Maine where she has been asked to write the eulogy for her best childhood friend. Her first taste of mortality leads her to reconnect with her oldest friends, and with herself.
• “The Man Who Ate New Orleans:” Directed by Michael Dunaway, is about a man on a quest to eat in every New Orleans restaurant. Dunaway is the Movies Editor at Paste Magazine.
• Morgan Faust’s award-winning, imaginative short film “Tick Tock Time Emporium” helped launch her career; sending her out to Hollywood where she now works as half of writing/directing team BroSis with her brother Max.
• “Mana’olana: Paddle for Hope:” directed by constantly-working director of photography Eve Cohen, follows the Pink Paddlers of Maui: a group of cancer survivors whose bond of friendship launches them on a voyage into the ocean together.
• Commissioned by BBC knowledge, “Lex” is a feel-good film about a man who doesn’t care what the neighbors think. Director David White’s films have played at over 100 international festivals, and he is currently working on two new pieces of work which will be released in 2014.
Filmmakers can submit a film for release on Seed&Spark by clicking here.
Amex NOW was created in 2012 and now reaches more than 67 million households across DirecTV, Dish Network, AT&T Uverse, Verizon FiOS, Cablevision, Samsung and LG Smart TVs, Roku and Amazon Fire TV. Access can be found by visiting the American Express channel on YouTube, downloading the Amex NOW app from a Smart TV app store (on Samsung and LG), in the Roku and Amazon Fire TV channel stores, or by visiting the cable channel guide.