It’s probably more appropriate to look at the end rather than the means in the case of “The Fault In Our Stars” this weekend. The end result was a stunning $48.2 million weekend, easily outpacing the competition as tween and older females flocked to the multiplex like an episode of Oprah’s Favorite Things was being taped.. Never mind the fact that film grossed $26 million between Thursday and Friday and then took a precipitous drop Saturday as that’s less of a reflection on the film, as it scored an A Cinemascore, and more of a reflection of the massive interest in the movie and the brilliant decision by everyone at Fox to capitalize on that with the Thursday “Night Before Our Stars” shows. Congratulations to everyone on Motor Drive for an amazing weekend, from Mark Weinstock and his people in Marketing to Chris Aaronson, Spencer Klein and everyone in Distribution for the wide release and insuring that everything went smoothly on Thursday night, no small feat. One has to guess that these type of Night Before events will become the norm rather than the exception in the future.
Elsewhere, “Maleficent” held in relatively well, dropping the 51% I predicted on Thursday and landing in second place over Tom Cruise’s “Edge of Tomorrow”, which despite being the only male-oriented new film of the last two weeks, could only muster $29.1 million. But as discussed earlier in the week, Cruise’s last several films, other than “Oblivion”, have not exactly set the world on fire. Warners hopes that his International magic continues, which would make the film ultimately profitable. With the World Cup starting next week the overseas box office will be turned all asunder so it remains to be seen.
Lastly, Open Road continues to roll out Jon Favreau’s “Chef” to positive results and this week’s Bollywood title, “Holiday”, opened to $420,000 in its 144 locations to land in the #15 slot for the weeekend.
WEEKEND BOX OFFICE TOP 10
1) THE FAULT IN OUR STARS—FOX—$48.2 MILLION
2) MALEFICENT—DISNEY—$33.5 MILLION—51% DROP—$127 MILLION CUME
3) EDGE OF TOMORROW—WARNERS—$29.1 MILLION
4) X-MEN: DAYS OF FUTURE PAST—FOX—$14.7 MILLION—54% DROP—$189 MILLION CUME
5) A MILLION WAYS TO DIE IN THE WEST—UNIVERSAL—$7.1 MILLION—57% DROP—$30 MILLION CUME
6) GODZILLA—WARNERS—$5.9 MILLION—50% DROP—$185 MILLION CUME
7) NEIGHBORS—UNIVERSAL—$5.2 MILLION—35% DROP—$137 MILLION CUME
8) BLENDED—WARNERS—$4.0 MILLION—50% DROP—$36 MILLION CUME
9) CHEF—OPEN ROAD—$2.6 MILLION—$10 MILLION CUME
10) MILLION DOLLAR ARM—DISNEY—$1.8 MILLION—49% DROP—$31 MILLION CUME