After over a year of talks, movie theater chain Alamo Drafthouse has elected to ban wearing Google Glass in their cinemas. Tim League, the CEO of the chain, which operates in New York, Texas, Colorado, Missouri, Michigan, Virginia and soon California, announced the company’s official policy that all Google Glass wearers must remove their devices as soon as the lights dim and trailers begin to roll.
“We’ve been talking about this potential ban for over a year,” League
told Deadline. “Google Glass did some early demos here in Austin and I
tried them out personally. At that time, I recognized the potential
piracy problem that they present for cinemas. I decided to put off a
decision until we started seeing them in the theater, and that started
happening this month.”
Because of the covert video recording capability of Google Glass, Alamo is not the first theater operator to put them on the no fly list next to texting and talking. In January, an AMC Cinemas moviegoer was removed from a showing of “Jack Ryan: Shadow Recruit” for wearing Google Glass with his perscription eyewear. After a several hour ordeal, Homeland Security officers dug through his personal files on the Glass and his cell phone before conceding that he had done nothing wrong.
The Department of Homeland Security is in charge of movie theft, and takes piracy very seriously. Of course, so do the theaters themselves. With AMC and Alamo Drafthouse banning Google Glass, it seems that the industry is making its statement about the device, and it would not be surprising for other theater operators to soon follow suit.