Former IMDb executive John Gibbons is backing a new venture called NeonGrid, a crediting platform that allows content creators to build an online resume.
Launching today at VidCon, the online video convention taking place in Anaheim this week, NeonGrid is also backed by multi-channel programmers Machinima and Big Frame as well as YouTube stars Olga Kay and Lauren Elizabeth. Gibbons founded the start-up with Greg Delson, a musician.
"Credits are the universal language between musicians, film people, podcasters, audiobook people,” Gibbons told TheWrap following the announcement. "Credits are currency that people in the various entertainment medium use to get more work and display what they’ve done and collaborate with people."
The site is currently in a private beta and has over 30,000 credits on it, mostly culled from YouTube, Vimeo and IMDb. Any user with an account can claim credit for their work, and collaborators will be expected to police song and video credits for accuracy.
Gibbons and Delson are planning to pursue venture capital in the near future, with the aim of launching a premium version of NeonGrid at some point for which they would charge users.
One question worth asking is: how will IMDb respond? Might it create some kind of second-tier system for lower-profile projects that could be monitored by community moderators. If so, the credits giant’s name brand might make it hard for a newer unknown quantity like NeonGrid to compete.