Compared to last year’s numbers, Friday’s domestic box office took the sharpest overall drop of 2014, with no new tentpoles opening because of the ongoing World Cup — and in anticipation of next week’s “Transformers” juggernaut. And since summertime release dates are always created with an eye on international markets, the two new films are aimed much more toward domestic audiences.
Sony’s “Think Like a Man Too” topped the day with $12.2 million, about the same as the April Friday take for the first “Think Like a Man.” This marks the second number one opening this year for both director Tim Story and star Kevin Hart, whose “Ride Along” opened in January.
But this success wasn’t enough to stanch the overall drop, with the Top 10 grossing $46 million for the day, compared to $80 million the same Friday in 2013. Last year saw three films gross more than “Think Like a Man Too,” with the much more expensive, and broader-aiming, “Monsters University” and “World War Z” opening to over $25 million. The relative draw of the product in the market is the main reason for the drop. Next weekend’s opening of the latest “Transformers” installment should boost receipts and also be a clearer indication of the state of the market, now year-to-date only slightly ahead of 2013.
The other new release, Clint Eastwood’s “Jersey Boys” (Warner Bros.) could only manage number four as its older-skewing audience only resulted in $4,640,000. It might have an above-average Saturday and Sunday bump, but seems to be playing to the mixed level projected pre-opening. Its best chance for success could be decent word-of-mouth — or if it held on longer than most films with similar initial grosses.
Sony also managed to take number two with “22 Jump Street,” which looks like it will fall just under 50-percent for the weekend. Friday brought in $9.4 million. Last week’s other opener “How to Train Your Dragon 2” (20th Century Fox) also looks to drop less than half, with $7.6 million yesterday.
Holdovers, some already established as significant successes, made up the rest of the Top 10. Past Eastwood film lead actress Angelina Jolie’s “Maleficent” (Buena Vista), entering its fourth week, was number five, only slightly behind “Jersey Boys” at $4 million. Sleeper low-budget hit “The Fault in Our Stars” (20th Century Fox) came in number six with $3.1 million, just ahead of Tom Cruise’s “Edge of Tomorrow” (Warner Bros.), at number seven, with $3 million.
In eighth place, “X-Men: Days of Future Past” (20th Century Fox) took in $1.8 million, then much lower are “Godzilla” (Sony) #9 at $530,000 and “A Million Ways to Die in the West” (Universal), number ten, with $486,000.