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UPDATE: Weekend B.O. June 20-23 (A Day Late And A Dollar Short)

UPDATE: Weekend B.O. June 20-23 (A Day Late And A Dollar Short)

Our apologies folks, but due to circumstances way beyond
our control we were not able to post the weekend’s box office returns on Sunday
as usual (or anything else for that matter).

But now we can; and in case you didn’t know already, “Think Like A Man Too” was the number one this weekend with $30 million, as if that was any surprise.

Perhaps the only real surprise is that the film did not
beat or match the $33.6 million that
the first TLAM film made its opening weekend. Most estimates had the sequel
doing $34-35 million with some
analysts saying that was too low and predicting that film could do $40 million or more, but still $30
million is nothing to sneeze at.

The question is, will the film equal the $91.6 million that the first film made
at the box office domestically? At this stage it seems unlikely, but of course
that all depends on the word of mouth and what other summer films are coming
out during the next few weeks that could give it some stiff competition.

Meanwhile, this past weekend’s other major release, Clint Eastwood’s film version of
Broadway hit musical about Frankie Valli
and The Four Seasons, “Jersey Boys” performed with
lackluster results, coming in at 4th place with $13 million, with “22 Jump
Street” at No. 2 still performing very strongly.

The big question is, why isn’t “How To Train Your Dragon 2” performing better? Though it may seem
that the $95 million the film has
grossed so far is not bad at all (add to that another $76 million the film has made in 14 overseas markets to date), the
movie was excepted to do a lot better.

In fact, several box office analysts tagged the film to be
the biggest grosser of the summer which, at this point, it won’t be. What happened? The reviews have been
fantastic, and the word of mouth, has been about as strong as any film can get, so why
are people holding back from seeing it?

And “Belle” was in 15th place with $9.2 million so far at the box office
domestically. It has yet to be released overseas.

UPDATE: The official box office weekend numbers came in and Think Like A Man Too actually did less than $30 million pulling in instead $29.2 million. Still nothing to sneeze at but still a bigger disappointment considering what everyone thought that film would do. And it’s more than certain now that the film will not match the total gross of the first 

1) Think Like a Man Too SGem $30,000,000 
2) 22 Jump Street Sony $29,000,000 : $111,450,000 
3) How to Train Your Dragon 2 Fox $25,300,000 Total:  $95,177,000 
4) Jersey Boys WB $13,515,000 0 
5) Maleficent BV $13,012,000 Total:  $185,980,000 
6) Edge of Tomorrow WB $10,340,000 Total:  $74,511,000  
7) The Fault in our Stars Fox $8,600,000 Total:  $98,728,000 
8) X-Men: Days of Future Past Fox $6,200,000 Total:  $216,794,000 
9) Chef ORF $1,845,000 Total:  $16,942,000 
10) Godzilla WB $1,820,000 Total:  $194,915,000 
11) A Million Ways to Die in the West Uni. $1,622,000 -Total:  $40,324,000 
12) Neighbors Uni. $1,369,000 Total:  $145,717,000

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Comments

RANDOM COMMENTARY

Saw it 6-28-14 7:40pm start time RJR theater. A grand total of 10 people out 300 possible. All black couples. Very few audible laughs. Very predictable plot, incomplete plot threads, multiple cameos and the worst offense all, the other couples had more significant meaningful screen time than the couple getting married. Oh yeah there were 3 token white people added to the story. Two of which actually spiced the movie up.

Side note, after the movie went to the ticket counter and asked when were they going to screen Da Sweet Blood of Jesus. They checked their computer, checked the wall calendar, and called the manager. I even told them it was a Spike Lee film. They had a blank look on their faces. The Signal starring Laurence Fishborne is only showing on ONE screen in all South Eastern Michigan. I had to wait until Netflix aired Spike Lee's OldBoy. Because ABSOLUTELY no Michigan theater showed it. I seriously believe there is an active boycott of 100% black cinema / or black helmed, in all the major theater chains.

930

This Think Like a Man sequel just seems unnecessary. It seems like the first one came out less than a year ago, and Kevin Hart has been so pervasive, in all of his other endeavors, that audiences may have had enough of him, the ensemble cast, and the whole premise.
Just because the first film was successful didn't mean a sequel was needed to run the concept and cast into the ground…

pbjones

Families are struggling. A trip to the movies is a major investment. For my family of 6 it's a $60 plus trip. Now add that to summer camp prices and still trying to map out somewhat of a vacation. I know for me we basically have to pick and choose what we're going to see for we just can't afford to see them all. Going to the movies can very well cut into the grocery and gas budget.

Beemooree

I think part of the reason is bc Sony did tons of tlamt screenings prior to the release. I think this hurt bc once ppl see a movie, for free, the majority will not go see it again. I think this film being marketed and distributed in the foreign territory will make up for it. Anywho 30 mil is not bad

troublemaker

TLAM 2 performed better per screen and it was only on 2,225 screens. While 22 Jump Street was on 3,306, Jersey Boys was on 2,905 and How To Train Your Dragon was on 4,268 screens.

I expected TLAM 2 to gross around 50M but I totally forgot about the amount of screens it was showing. I think that made a huge difference.

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