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Weekend B.O. June 27-29 (“What is Wrong With People?”)

Weekend B.O. June 27-29 ("What is Wrong With People?")

To be honest, I’m not sure if the image above really is
from “Transformers 4: Age of Extinction.” I just took the first image I could find. I mean, it doesn’t really matter does
it? Aren’t all those Transformers films exactly alike? Just a bunch of cartoonish giant robots, smashing against each other, and destroying cities with thousands
of deaths and causalities that no one seems to notice or mention.

Except this new one is longer, clocking in at just under 3 hours, and impossibly even louder, relentless and frantic than any of
the previous films in the franchise. It’s so tirelessly hectic, busy and mind numbing that
your eyes and ears will bleed, as it practically sends you to the insane asylum. They all make a ton of money, but, for
the life of me, I can’t figure out why. Who likes these films except for 8 year
old boys off their Ritalin? Or, as a friend said to me yesterday when I told
him that “Extinction” was heading for a $100 million opening: “What is wrong with people?”

And the sad thing is that, if you like action movies, there’s a really great one that also opened Friday with no fanfare – “Snowpiercer” by Korean director Bong Joon-ho (“The Host,” “Mother”). If you haven’t heard of it, it’s not your fault. The
Weinstein Company barely released it anywhere (it’s on only 8 screens so far) and basically buried it when they
gave in to the director’s demand to release his original 126-minute cut, instead
of their butchered version, which was 20 minutes shorter.

And if you’re in the mood for some really, over the top, brutal,
relentless action, there’s” The Raid 2: Redemption,” which has some of the most jaw-dropping action sequences ever, and without the use
of CGI. It came out earlier this year, but not many people saw.

But “Transformers” baffles me. Everybody complains, and rightly
so, that Michael Bay is terrible
director, but he’s laughing all the way to the bank. So what’s the deal with
these films? And don’t tell me it’s because
you grew up with them as a kid. It can’t be that simple.

But now that I got that off my chest (and feel free to
rant) yes, “Transformers 4: Age of Extinction” had the biggest opening so far this
year for any film, with $100 million (add another $80 million from overseas box office, to date). But other films have opened up to much bigger weekend numbers, such as “The Avengers,” “Iron Man 3,” “The Hunger Game” movies, and “Harry Potter,” among many others. And the fact that “Transformers” is the largest opening of the year is a
clear indication of what many box office analysts have been saying: That overall, 2014 is shaping up to be a huge disappointment, in terms of box office, domestically, compared to previous years.

Last week’s No.1 film, “Think Like A Man Too,” dropped 64% to 4th place with $10.4
million, meaning that the film has no chance of coming close to the previous
$92 million take of the first TLAM.

And just to show you how much I know, I told someone a few
months ago that I thought “Maleficent” would be the box office bomb of the
summer. At almost $202 million domestically, it looks like I was just slightly off target.

1) Transformers: Age of Extinction Par. $100,000,000 
2) 22 Jump Street Sony $15,400,000 Total: $139,837,000 
3) How to Train Your Dragon 2 Fox $13,100,000  Total:$121,815,000 
4) Think Like a Man Too SGem $10,400,000 Total: $48,168,000 
5) Maleficent BV $8,237,000 -Total: $201,871,000 
6) Jersey Boys WB $7,610,000 Total: $27,342,000 
7) Edge of Tomorrow WB $5,210,000 Total: $84,155,000 
8) The Fault in our Stars Fox $4,800,000 Total: $109,545,000 
9) X-Men: Days of Future Past Fox $3,300,000 Total: $223,393,000 
10) Chef ORF $1,654,000  Total: $19,410,000 
11) Godzilla  WB $1,000,000  Total: $197,085,000 
12) Neighbors Uni. $740,000 Total: $147,195,000

This Article is related to: Box Office and tagged


Comments

cjs3193

Actually, I thought this was the only decent transformers movie out of the bunch. This one didn't have the crude jokes that the first few had, nor did the have the awful Shia. Yeah, it was too long, but much better with better actors.

Starky Greaves

robots fights, hot girl ,blatant jokes , pyro explosions satisfies kids and people who has low maturity on understanding issues and senseless attractions, make this poor cgi flick a blockbuster. nowadays wonder they even get boners watching virtually anything on screen..

Averux

Ranting about how bad a movie is by critic who obviously hasn't seen the movie cliche. If they had seen it they would have known that the humans tired of being killed by the robots and seeing their cities get destroyed is crucial to the plot. There are plenty of things wrong with AOE but please at least know what you are talking about before you start attacking something.

batmankevin

the movie was great and fun.
SERGIO GO KILL YOURSELF.

that Nigga

Great so you cab only post on this blog if your being a little bitch about a movie

IGBO

@SERGIO I feel your frustration. I for one did not support "Transformers" this weekend and don't plan to see it anytime soon. However, what I don't understand is your comment about the release of "Snowpiercer"? What's wrong with the Weinstein Company opening the film in only 8 theatres? It made over $21K per screen, which is almost the same as Transformers. The only film that had a higher per screen average this week than these two films was "Begin Again" — another Weinstein Company release. Rather than go head-to-head with "Transformers" in wide release it makes perfect sense to release the film slowly, giving "Snowpiercer" time to build word of mouth.

Daniel

"What is wrong with people?" To start, I would think one thing wrong with people is that there are those who would look down on people who enjoy a shallow summer action flick as though that's *all* they're capable of enjoying.
And I'm not going to list off a bunch of more cerebral titles I've recently enjoyed in contrast to Transformers 4 as though naming them (and assuming you believe me) is some kind of resume, qualifying me to swim in your high-brow cultural pond. That's no different than the secret handshake from high school where you vetted people by who they knew. It's as juvenile and beneath adulthood as this article.
I've spent time decrying the dumbing-down of popular culture as well. And yes, those consumers fueling the demand carry their share of the blame. But an article smugly looking down at those consumers for what they enjoy, instead of shedding some light on that content itself and exposing its weaknesses actually only serves to make the author sound at least as ignorant as the people he and his anonymous friend (and several posters in this comment section) look down their noses at.
CGI isn't bad. Action isn't bad. Marketing and merchandising aren't bad things. (Conversely, neither are subtitles, long establishing shots, complexity, or challenging subject matter bad things.) Criticizing a movie or the people who enjoy it because they involve any of these elements is an immature position to take.
Especially when you're reviewing a movie like Transformers 4, which, even though I was entertained, I could have agreed with you if you had pointed out such faults as its; Poorly thought out story; (lack thereof?) Inexplicable character personality changes from the first 3 movies to the 4th; (Prime turned into a bid of a self-pitying dick) Lack of thought given to pacing (not the length, but that an hour could go by between even mentions of such an important point as the Galvatron character – you start to wonder if he had been forgotten; The just horrible and unnecessary inclusion of the statutory rape permission slip; (they could have just made the daughter character 18 – they have those in high school, too) the extra-effort for realistic robotic faces making them look even more cartoonish; (it's not that CGI is bad, its that it was bad CGI – just because you can do a thing doesn't mean it should be done) and a sadly continuing list of questionable choices made by the filmmakers.
See? I did that in a couple minutes, didn't have to insult anyone, and could actually defend an opinion.
Do better from now on.

Daryl

Sergio I'lt tell you what's wrong with people they don't have nothing on their mind, critical thinking is going by the wayside. They want simplistic cgi movies or slick marketing movies that convince to go and spend their money and like garbage. I had a conversation the other day with somebody about this same thing, The answer i got from them was I just want to be entertained and I don't real care about story I like the special effects or I don't get that deep with movies, in a nutshell this is the makeup of big box office office, they don't view movies as an art or craft, it's just something to do. That's why it has to be more of concerted effort with people that love movies to use our buying power to build that sub- culture. hollywood is going to be hollywood, the general public is going to be who they are. I don't care if Transformers make a billion dollars, it still sucks in my opinion and people can think it's the greatest movie of all time.

Nick

What's wrong with people is that film people like you are pretentious haters that can't like anything mainstream. But all of you pretend that you all discovered the same exact movie, even though you're all following the hipster trend of your own world.

It's an action movie, the cgi is almost completely
Unmatched in 3 of these films, they are unapologetic fun. Go watch your Korean Kung fu movie.

deadguyknows

Hmmmm … you seem bewildered Sergio? How come? We live in a culture that gorges on 'Kim Kardashian' images and your surprised when audiences stuff their mouths on CGI porn?

Mike

It all comes down to marketing. When they spend the MILLIONS they did to make "Transformers 4" it is no surprise. The studios have to make back their MONEY so they will ADVERTISE the heck out of "Transformers 4." These kinds of movies are popular right now the comic book and sci-fi films.

Michele

I went to see Transformers 2 at the movies. I don't think I've ever been so angry in a movie theater in my life. People around me were laughing at jokes that weren't funny being delivered ad nauseam. That experience led me to boycott the 3rd film which I haven't seen to this day. My sister saw Transformers 4 at the movies, and she said it was loooong, but better than the previous film, and Tyrese-less (her word not mine). I've seen it (for free, ahem). It's ok. But it's a mindless summer popcorn movie. I guess when it comes to movies, visual really does trump substance. How often is there a balance?

Steven

Humanity has once again… failed. *puts gun into his mouth…. BANG*

Mark and Darla

Tim Story and Michael Bay are C- directors on a good day.

troublemaker

Should anyone be surprise that Transformers made $100 million this weekend? I think the surprise is if it didn't make that amount. Normally the audience on Saturday is larger than Friday but I notice that there was a huge decline in the audience on Saturday for Transformers. Lets see if it holds on the #1 spot for Fourth of July weekend. I don't know about TLAM 2. I haven't seen any foreign box-office for it as yet.

A

Actually, I enjoyed Transformers (even though I thought it was a little too long for my taste). However, I agree that action movies such as Snowpiercer should get more recognition.

Shawn M

Erik W. above hits the nail on the head. Marketing. You appeal to a mass audience, exhaust merchandising opportunities and OF COURSE everyone is going to see it because everyone is talking about it and seeing it everyday. The problem is not completely with studios releasing garbage, it also has to do with the way films are marketed – in a draconian manner.

The internet allows us to reach any audience everywhere and only independent film-makers are taking advantage right now.

ASFan

Not to worry completely. Considering their estimate is right on the nose with 100M, it'll likely go down and we'll laugh at how even Transformers failed to get to 100M on its opening weekend.

Erik W.

I was wondering what ever happened to "Snowpiercer." So Harvey gave in to releasing their original cut but punished them with a very limited release huh? No surprise…

Transformers is PG-13 and sells to the kids. Plus the parents can go along with the whole family. It will always make more because of that formula, especially when "Raid 2" and "Snowpiercer" get an R rating and don't get ANYWHERE near the same marketing budget. Studios are obsessed with making sure the kids can watch too.

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