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Why Young Women Are the Hottest Box Office Demographic

Why Young Women Are the Hottest Box Office Demographic

From my latest Forbes post on Hollywood’s curious negligence of young women as a box-office demographic: 

This weekend proves that women are actually a more reliable audience [than young men]. As I wrote on Friday, the weekend started off really well for [The Fault in Our Stars] when it made over $8 million at Thursday night screenings. Even the optimistic box office prognosticators had it coming in at around $35 million, but Friday caused incredible optimism that it would go over $50 million. The most incredible statistic coming out of the weekend is that the audience was 82% women — 80% of those women were under 25. Compare that with the 55% under 25-year-old women who attended Twilight. Not only did young women go and see this movie in droves, they left their guy friends behind and they made it a huge hit. (It only cost $12 million to make.) And the movie became a success due to word of mouth, not tons of advertising. The Hollywood Reporter talks about how Fox rolled out the film using the huge social media presence of the book’s author John Green.

Read more at Forbes.

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Comments

Star

"This weekend proves that women are actually a more reliable audience [than young men]."

And what does THIS weekend prove? The Fault in Our Stars dropped nearly 70 percent in its second weekend, and it was that dastardly "guy" movie, 22 Jump Street, that dominated. And half of 22 Jump Street's audience was women! Those traitors…

Duh

Yeah, the difference is that with the Twilight audience, it was women from 12 to 80, it wasn't just young women. Women have been flexing their box office muscle for a long time. Why is it so hard for some people to understand? If you put something on the screen that we want to see, we will shell out the $12 bucks to go see it. Many times, in some cases.

Ed

Whoa whoa whoa hold UP. I just read ANOTHER headline that declared LATINOS are the hottest box-office demographic. Well, which is it!?

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