Lifetime (that fledgling black TV network that doesn’t call itself a black TV network) has announced its production of yet another original movie centered around the lives of black characters.
This time it’s a rom-com titled “With This Ring,” which will star Jill Scott, Eve and Regina Hall, in a tale of 3 single best friends who vow to get themselves hitched within a year, after they attend the lavish New Year’s Eve wedding of a 4th friend.
Nzingha Stewart will direct the Sony Pictures Television-produced project from her own script, which boasts Tracey Edmonds, Sheila Ducksworth and Gabrielle Union as executive producers.
Shooting begins next month.
The projects joins a long line of African American-targeted movies greenlit by Lifetime recently, including the all-black remake of “Steel Magnolias,” as well as “A Day Late and a Dollar Short,” “Abducted,” “Betty & Coretta,” and biopics on Gabby Douglas, Whitney Houston, Aaliyah, and more. Clearly the network is interested (and has likely found much success) in targeting African American audiences with its original movies – enough that Aretha Franklin recently met with Lifetime brass to discuss her long-in-development biopic.