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Sony Counters Bad Press with ‘Spider-Man’ Announcements

Sony Counters Bad Press with 'Spider-Man' Announcements

Beleaguered Studio chief Amy Pascal countered the negative press about her revolving executive suite–global distribution and marketing chief Jeff Blake announced his departure Tuesday–by doing some spinning of her own. It is not coincidental that the studio revealed their “Spider-Man” plans for the next few years. Plainly, they need to remind skeptics that their biggest franchise (some $4 billion to date worldwide) is proceeding apace. 
Columbia Pictures’ release strategy for the “Spider-Man” franchise: the next film in the series will be a villain spin-off from writer-director Drew Goddard, “Sinister Six,” which is “the first of several planned character and story expansions.” Produced by Avi Arad and Matt Tolmach, the movie will hit theaters on November 11, 2016. 
Columbia is pushing back the release of the next installment, “The Amazing Spider-Man 3” by two years, from June 10 2016 to 2018. Clearly they see the need to take the time to figure out their best strategy to keep that franchise alive. Budgeted at over $250 million plus global marketing, “The Amazing Spider-Man 2” was not the box office juggernaut the studio had in mind, topping out at $202 million domestic–it was bailed out with $504 million foreign, for a $706 million total (remember, half of that comes back from theaters).
Taking that prime summer slot is action-adventure “Uncharted,” Seth Gordon’s movie adapted by David Guggenheim from Sony’s popular PlayStation® video game series about treasure hunter Nathan Drake. The Arad/Atlas Entertainment Production is produced by Charles Roven, Avi Arad, Alex Gartner and Ari Arad. 

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I thought this was going to be about the "Spiderman Hits Cop" headline in the New York Post and the police cracking down on miscreants dressing up as superhero characters in Times Square.


Bring it back to Marvel please. I'm sure there is room somewhere in the Avengers that Spidy can join in


wow this is a real bad idea this sinister six movie is going to flop so hard. no one gives a shit about supervillains if there's no superhero to fight them. TASM2 flopped because it was a film that was used to setup to tease the next film. just sell the rights back to marvel sony you don't know what you're doing.


It's not clear how studios can make money off some of these films. On the average, studios get half the domestic receipts and one-third of foreign (lower in China unless it's a co-production), meaning that Sony gets about 266 million from TASM2–around its production budget. It's worth it when it's an investment in the future, but when TASM2 earns less than its predecessor, it's not clear where Sony can go next, especially since the release calendar is getting overstuffed with comic book movies. They also reap little in the way of ancillary revenues, since they don't own the Spiderman character itself, and the profits from toys go to Marvel/Disney. The world has grown somewhat tired of the character (especially when some of the films re-tell parts of the previous films), but Sony is locked into the need to keep releasing films, or else the rights will revert to Marvel. That may mean yet another re-boot–a shame, since Marc Webb tried to bring something new to the character.

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