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Throwback Thursday: See Disney’s Snow White Again

Throwback Thursday: See Disney’s Snow White Again

In the 1930s, movies didn’t open on thousands of screens the
same day and suck every dollar they could from moviegoers during their opening
weekend. They started out in first-run theaters where, if successful, they were
held over for one or more weeks. Then they made their way to neighborhood
houses, playing at “popular prices.” Here’s an unusual trio of advertisements
touting the Los Angeles run of Walt Disney’s Snow White and the Seven Dwarfs, which enjoyed an extended stay at
the Carthay Circle Theatre before moving to two other prestige houses in the
city. These customized ads clearly helped extend the movie’s lifespan, week
after week after week. No wonder it was a box-office sensation. 

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